Filed under: Hybrids/Alternative , Green , Marketing/Advertising , Chevrolet Just how important is the Chevy Volt for ailing General Motors? Obviously, that's a rhetorical as GM is making it out to be the second coming of the horseless carriage. The money being invested into the latest battery technology...

Filed under: Hybrids/Alternative , Green , Marketing/Advertising , Chevrolet , GM General Motors is apparently serious about it's green push and will be launching a new commercial later this month to show off its environmental intentions. The spot, created by McCann-Erickson, is GM's televised...

Filed under: Garage , Hybrids/Alternative , Sedans/Saloons , Marketing/Advertising , Tech , Chevrolet If the Chevy Volt were a 150 mpg dairy cow, the General's marketing department would have a hand on every utter. The Volt is still more than two years from production, and the series hybrid is all...