One of the biggest knocks against General Motors as of late is the poor resale value of its used vehicles. GM has already greatly reduced the number of vehicles it sells to daily rental companies – which will prevent a flood of GM cars on the used car market – and today the Detroit automaker announced another initiative to bolster the value of its used cars.
Effective September 13th, GM will launch a new 12-month/12,000 mile bumper-to-bumper warranty for all GM Certified and Saturn Certified used vehicles. The previous warranty only covered certified used vehicles for 3-months or 3,000 miles.
In addition, GM raised the mileage limit on its certified used vehicle program to 75,000 – an increase of 15,000 miles. Although the age limit on GM’s certified program will remain at six model years, Saturn’s coverage will be extended to six model years, up from five.
“We believe this 12/12 bumper-to-bumper warranty will grow our business as well as help reinforce our residuals,” Brian McVeigh, general manager of GM’s fleet and commercial operations, told Automotive News.
GM Certified covers Buick, Pontiac, GMC and Chevrolet vehicles, while Saturn’s program is run separately.