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It was mighty nice of Ford to wish GM a happy 100th birthday by strategic window-blind arrangement on their office building, but things weren't quite so friendly back in the days before the imports grabbed a huge slice of the car-sales pie. Back in '66, when the Mercury Division was gearing up to release the Cougar, they projected a huge Cougar ad… on the side of GM's Detroit headquarters! GM could have retaliated by using gasoline to burn a big Camaro ad into Henry Ford II's lawn, but they took the high road. Thanks to Mark for the tip. Image credit: CoolCats.net .
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newVideoPlayer("/80_Mercury_Cougar_494.flv", 506, 423,""); Perhaps this ad is a bit lighter on the cocaine than the Hot Stuff '81 Mustang ad , but we're talking a few grams at most. Otherwise, it's all there: high heels, polyester, anorexia, miserable engine outputs... and the Ford Fox platform. The sad thing is that the Cougar's (claimed) 34 highway MPG would be pretty decent among the bloatmobiles that pass as "economy" cars today.
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newVideoPlayer("73_Mercuries_476.flv", 463, 387,""); The cage door creeeeeaks open, (perhaps suggesting the rust that will soon assail most Malaise Lincolns and Mercuries), and the angry mountain lion struts out into a field full of parked cars. The Continental... the Marquis... Montego... Comet... Cougar... they're all here, and they're all packing more bloat and less power than ever before.
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newVideoPlayer("78_Mercury_Cougar_Cheryl_Tiegs_476.flv", 463, 387,""); While Farrah Fawcett merely allowed a cougar to sit on the roof of her car in her '75 Cougar ad , Cheryl Tiegs lets a mountain lion ride shotgun in her '78 (equipped with the hyper-Malaise "Midnight Chamois" option package). Not only that, but her hair totally out-feathers Farrah's, and her haunted mansion gives her more of an air of mystery. Did we mention the 134-horse 302 that came standard in this 3,800-pound car?
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In 1978, Mercury was looking to sell 200,000 new cars in six weeks, and that meant their "Personal Car" was needed to lead the way. We're not quite sure what's so personal about it, but it's boldly styled with a handsome new grille! Sure, it's a little more, uh, sub stan tial than its 60s forebears, but those small Cougars were a little too impersonal for car buyers' tastes. Keep watching when the ad is done, because you get a bonus Old Milwaukee Beer ad, complete with Louis Armstrong impersonator and general Malaise-y goodness all around.
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newVideoPlayer("sexy_mercury_gawker.flv", 475, 376); One thing about Rod Stewart allowing "Do Ya Think I'm Sexy?" to be used in a Mercury ad- it's not a sellout. That's because Rod Stewart was born sold out! Just listening to that herpes-and-Ludes anthem...
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