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newVideoPlayer("/88_929_James_Garner_476.flv", 506, 423,""); Remember the late-80s Mazda 929? It was supposed to be big, fast, and capable of blowing away Infiniti, Acura, and Lexus on the showroom floors; Mazda managed to meet the first two goals, but the last proved elusive. What to do? Bring in James Garner!
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newVideoPlayer("78Multivan_476.flv", 475, 376); If you're the Japanese Sherlock Holmes, you don't want to have any of those boxes of confiscated cocaine get left behind at the station when you're heading out for a night on the town. That's why you need the 1978 Mazda Bongo Multivan- just roll right up and get those flatfoot coppers to pack the goods right in! We'd like this ad better if it had a macho announcer's voice, of course, but perhaps that's not appropriate for a Bongo.
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The Japanese seem unable to make a home-market vehicle ad without surrealism and/or serious macho voiceovers, and we love them for it. This one shows the Mazda Titan flatbed miraculously loading an elephant in the back. Ti-TANN!
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When you don't have to worry about apex seals or fuel economy- say, in IMSA racing - that rotary engine suddenly makes a lot more sense than it does for grocery-getters (though we don't listen to the anti-rotary crowd's propaganda; we're wiggy for Wankels around these parts, in spite of their drawbacks, though we'd like them even more if Mazda would bring back the Cosmo). In addition to the Patsy soundtrack, this 1991 ad also features lots of artsy images of gloomy drivers and crew members cursing non-Mazda cars that have fallen to pieces.
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It's not quite up to the level of the brain-melting Starlet ad , but this Japan -market ad for the Mazda Carol keicar makes us feel like we're stuck in a vintage video game. And that's a good thing.
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