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newVideoPlayer("/80_Fiat_Ritmo_476.flv", 506, 423,""); North Americans knew the Fiat Ritmo as the Strada , but did they realize that the little built-by-robots Bertone-styled machine was possessed by Il Diavolo? Just watch as the happy Ritmo-equipped family gets tailgated by a menacing Jaguar (or maybe it's a Daimler)… but then Papa stands on the gas, all sixty ramaging Italian horses kick in, and the Fiat lunges ahead!
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newVideoPlayer("/90_Peugeot_205_476.flv", 506, 423,""); What's the ticket to success when marketing the aging Peugeot 205 ? Why, take an 8-year-old pop song and make a special edition of your car named after the song, that's what! Such was the idea behind the '90 205 Look, and this Italian-market ad was no doubt instrumental in moving literally dozens of them off the showroom floors.
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newVideoPlayer("78_Fiat_Ritmo.flv", 463, 387,""); After seeing a Fiat Strada as today's Down On The Street car, it seems only right that we should see an ad for its European sibling, the Fiat Ritmo. Naturally, car buyers of the time were eager to buy vehicles made by Italian robots , and who can blame them?
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newVideoPlayer("Lancia_Angel_476.flv", 475, 376,""); With Fiat reviving the Lancia name and slapping it on some of their more upscale cars, their ad agencies in Europe have apparently decided to get all artsy and stuff. We saw it with the Carla Bruni ad for the Musa last week, and now here's another Musa ad. This one whips out a Love's Labour's Lost quote at the end, but we're still a bit puzzled by the message. Maybe the wings falling off the angel symbolize the large-denomination Euro notes falling out of your wallet at the Fiat repair shop.
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newVideoPlayer("Lancia_Carla_Bruni_476.flv", 475, 376,""); So when singer (and apparent girlfriend of French President Nicolas Sarkozy) Carla Bruni gets out of a Lancia Musa , sings some Nancy Sinatra, and lays hands upon a vaguely disreputable-looking stretch Lincoln Town Car, the poor Detroit machine bursts into flames. Yeah, made us want to buy a Panda-based mini-minivan, too.
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newVideoPlayer("85_Autobianchi_Y10_476.flv", 475, 376,""); Let's say you're Fiat, it's 1985, and you want to sell a little car based on the Panda and badge-engineered with the Autobianchi name: the Autobianchi Y10 . How do you market the car? Well, most folks in 1985 knew the answer to that question: a seriously cheezy animation featuring a curvaceous female robot with antennae sticking out of her ears!
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newVideoPlayer("Fiat_Panda_Rasta_476.flv", 475, 376); OK, you'll need to suspend some of the ol' disbelief to really enjoy this ad for the '07 Fiat Panda. Don't question why the members of the Jamaican Bobsled Team are howling at some avalanche-prone mountainside in the Italian Alps, or how a Panda manages to negotiate hairpin turns at Maserati-like velocities with four large adults in the car. Just be glad the JBT guys continue to parlay their fame well beyond the 15 minutes we all thought they'd have.
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