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newVideoPlayer("/90_Dodge_Shadow_Quebec_494.flv", 506, 423,""); Imagine a world where Detroit cars dominate, yet French is the language! Yes, Quebec in 1990 was such a place, and Chrysler knew those wacky Habitants wouldn't be able to resist the allure of the Dodge Shadow… provided, of course, that local girl Céline Dion- or a lookalike- performed a very strange baby-seat-summoning dance ritual in their ads.
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newVideoPlayer("/1990_Hino_JDM_DianeLane_494.flv", 506, 423,""); Paul Newman really did race Nissans and had a longstanding relationship with the company. But how about Diane Lane , star of Ladies And Gentlemen, The Fabulous Stains ? In a real test of the whole concept of suspension-of-disbelief, we see Ms. Lane driving a Mondrian-style Hino Ranger delivery truck through a Japanese neighborhood populated by refugees from the suburbs of Des Moines. Was there a rush on Hinos after this ad came out?
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newVideoPlayer("/90_Peugeot_205_476.flv", 506, 423,""); What's the ticket to success when marketing the aging Peugeot 205 ? Why, take an 8-year-old pop song and make a special edition of your car named after the song, that's what! Such was the idea behind the '90 205 Look, and this Italian-market ad was no doubt instrumental in moving literally dozens of them off the showroom floors.
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newVideoPlayer("/90_Subaru_Legacy_JDM_476.flv", 506, 423,""); Here's a pair of Japanese-market ads for the same car, the first-gen Subaru Legacy . First we have an ad packed with screaming engines and spraying champagne, with Subaru doing some heavy boasting about three Legacies driving a collective 100,000 kilometers in 19 days at the FIA track in Arizona and competing in the '90 WRC. But what about car buyers who shudder in horror at the idea of driving fast? For them, we have an ad featuring a tear-drenched singer sobbing out a Rod Stewart song, as a Legacy cruises placidly past what appear to be settling ponds at a uranium mine.
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newVideoPlayer("90_Geo_Tracker_476.flv", 506, 423,""); Were the Eighties really over in 1990? Judging from this ad for the badge-engineered Suzuki Sidekick, they were still going stronger than Central American "freedom fighters" (to be fair, the ad probably aired in 1989). The message here seems to be: leave your Tracker on the beach (provided you don't have a rollover crash on the way to the beach) while you go scuba diving, and all manner of sketchy individuals will dangle their dead fish in your new ride. We're still admiring the excellent Turbo Lifeguard Mullet
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newVideoPlayer("90_Isuzu_Truck_476.flv", 506, 423,""); You could get a '90 Isuzu pickup for a few hundred bucks less than its Toyota competitor, and the Isuzu beat the Toyota in a couple of areas... but we're pretty sure that Toyota execs just had to take a glance at the Warlord Truck Approval Rating™ in order to restore their confidence. When's the last time you saw a warlord army driving Isuzus?
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newVideoPlayer("90_Plymouth_Acclaim_476.flv", 463, 387,""); While the ol' Chrysler K platform (or, in this case, its AA cousin) was getting a bit long of tooth by 1990, Chrysler was still able to slather plenty of Virtually Velour™, Simu-Leather™, and Petroleo-Wood™ all over the interior, then pay Tina Turner to reference some Willie Dixon: Some folks built like this, some folks built like that But the way I'm built, you shouldn't call me fat Because I'm built for comfort, I ain't built for speed But I got everything all the good girls need And, now that we've got that song on our minds, let's hear what Herr Schenker has to contribute to the discussion:
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After seeing all the Impulse love in yesterday's Project Car Hell , we felt it only fair to share this inspiring Japan -market ad for the '90 Impulse, aka Piazza . Sure, the '90 was front-wheel-drive, but it still had Handling By Lotus and Guitar By Wanker...
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