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There are really two kinds of press campaigns surrounding the 2010 Toyota Prius right now, the official ones with silly pictures of knobs and carpet and bolts and the like , then there's the other kind that leaks the whole car and major details, like the one see today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the amount of cargo room we can expect, and that the new car will be getting headlight washers — certainly one of those hefty options absolutely necessary for a super efficient hybrid. galleryPost('priusteaseroops', 6, 'Toyota Prius '); It also seems the rumor of asymmetric headlights can be put to bed even though the first set of unofficial images showed such a thing. Oh well, still looks smiley even though it'll no longer be winking at us. It's going to be a long slog to the Detroit Auto Show next January where the Prius is set to be revealed. [ PriusChat ]
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Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius in the Tupelo, Mississippi plant will be delayed. That'll keep all Prius production in Japan for the time being. Demand for the gas-thrifty hybrids has fallen as fuel prices have plummeted to sub-$2.00 levels, leaving dealers sitting on a healthy but still enviable 21 day supply. This could also be a reconsideration of strategy, since the dollar has strengthened and a collapse of any of the big three could be a deathblow to some shared domestic parts suppliers, leaving the Prius high and dry with an otherwise profitable assembly line. We'll keep our eyes out for movement back to Tupelo, but don't expect it to come anytime soon. galleryPost('toyotaprius10', 6, 'Toyota Prius Yet To Be Unveiled In Detroit'); galleryPost('priusteasers', 6, 'The Silly Teasers Toyota Is Handing Out Like...
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We're just 60 days from the reveal of the 2010 Toyota Prius at the Detroit Auto Show , meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the New Prius have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly unable to determine the number of days from now until the Detroit Auto Show this may be a helpful tool. Although we kind of expect that isn't so much an issue with Jalopnik readers. galleryPost('toyotaprius10', 3, 'Wonder What It Will Look Like'); [ 2010 Toyota Prius Microsite ]
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There's no good excuse for this customized Toyota Prius muddying up the floor at SEMA , and we couldn't love hating it more. Why the engine-turned light covers? The scissor doors? The triple-blade-razor inspired hood? We're not even going to get going on the paint job choice, interior fit-and-finish and those glorious wheels. Get that new Toyota Prius out ASAP — it can't possibly look this bad when it goes under the knife. We're experiencing a serious case of schadenSEMA with this one. galleryPost('semaprius1', 6, 'SEMA Prius Makes Us Cry');
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Intrepid reader and impromptu spy photographer Sean sent us these images of a camo-covered 2010 Toyota Prius hamming it up with a 2009 Toyota Venza on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the Detroit Auto Show premier of the Prius. Keep in mind, we've already seen complete pictures of the new Prius , and ToMoCo has been pummeling us with coma-inducing teaser shots , so these are really just a study in purpose-free camouflage. galleryPost('ToyotaPriusSpy10', 6, 'Five Dollars Says The Prius Across The Freeway Flashed Its Lights'); galleryPost('ToyotaVenza405', 3, 'VenZzzzzzZzzzzzzzzzzzzZZzzzzzzzzzza');
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Toyota continues to stick with its strategy of slowly releasing tiny teasers of the 2010 Toyota Prius through the good folks at PriusChat despite the fact that we've seen the full car . But whereas the previous teasers left us with questions, this latest photo answers a question Prius owners have had since the first model rolled off the assembly line: What the hell is up with the seats? Prius seats have until now lacked proper adjustments, something a technologically forward-leaning car like the Prius should be expected to have. We'll be sure to sit in them at the Detroit Auto Show in January and tell you what we think. (Thanks to Danny at PriusChat for grabbing this) galleryPost('priusteasers', 4, 'Teased Like A Prom Night Hairdo');galleryPost('toyotaprius10', 3, 'Zoom Back A Bit');[ PriusChat ]
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Even though we've already seen the 2010 Toyota Prius , the marketing march of extreme closeup teasers continues, this time with something we can't put a name on. It's obviously a camera of some sort, probably. Heck it could be a super amazing fog light, or a fancy fingerprint reading door lock, or the eye of a HAL 9000. In any case it's got a big fish-eye lens and it's watching something, possibly silently judging it. We do know it's for a feature not currently available on the Prius — so that rules out a backup sensor. We'll be seeing this and everything else still secret about the next Prius when it makes it's official debut at the Detroit Auto Show in January. Until then, bask in the warm gaze of its potentially terrifying sentience. galleryPost('priusteasers', 3, 'Toyota Prius Is Throwing A Teaser Party (Just Like Everybody Else)');galleryPost('toyotaprius10', 3, 'No, We Do Not Have An Explanation For The Asymmetric Headlights'...
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Someone over at PriusChat dropped images of what appears to be the next generation Prius or at least a really fantastic photochop of what the new Prius mule looks like. Toyota has no comment on the image according to PriusChat , which is something that we're going to have to weigh. What do you all think? Is this the next generation 2010/2011 Prius that we've all been waiting to see after seeing the really underwhelming teasers of the new Prius? galleryPost('toyotaprius10', 4, 'Do You Feel Green Punk? Well, Do Ya?'); [Source: PriusChat ]
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If our sources at Green Hybrid are correct, this is a teaser for the upcoming 2010 Toyota Prius . No, really. Of course, we'd be surprised if anybody actually felt any sensation of anticipation from this photo. Who knew Toyota could release an even worse teaser than the first one ? Although this shot does finally confirm speculation at least one part of the vehicle is capable of being opened and closed. Fascinating. We're going to take a nap now. galleryPost('ToyotaPriusSpy', 3, 'Old 2011 Toyota Prius Spy Shots'); [via GreenHybrid ]
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The new Toyota Prius was caught this morning driving again through the streets of San Francisco. We've seen the 2011 Toyota Prius testing in SF before, but never with such camera phone graininess. See if you can glean anything from this new shot. We know we can't. galleryPost('ToyotaPriusSpy', 3, 'Old 2011 Toyota Prius Spy Shots'); (Thanks Nick!)
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Those waiting to see the 2010 Toyota Prius sans camouflage shall wait no longer now that Toyota has dropped their first official teaser shot of the next-gen Prius at Prius Chat . What is it, exactly? You're most likely looking at the new logo as displayed on the start-up screen for the new Prius. OMG! WTF! SO EXCITING! The logo is clearly tougher than the previous generation's look, perhaps readying itself for war with the fuel-sipping challengers on the horizon. Unofficial but revealing spy photos of the next generation Prius below. galleryPost('ToyotaPriusSpy', 6, 'But What Does The Logo Look Like?'); (Thanks to Danny for the tip) [ Prius Chat ]
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OK folks, now that the new Prius-fighter from Honda has officially seen the sheet dropped at the Paris Motor Show early this morning, it's time to ask the important question — which one will win? In one corner, you've got the long-time champion of the hybrid arena. In the other, the pugnacious new Honda Insight , determined to beat the Prius in at least one chart — price. With that, here's the question: Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.
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The hybrid version of the Toyota Camry is, behind the Toyota Prius, the best-selling hybrid in America, but there are at least ten other cars for sale this year that get better EPA-estimated mileage on the city, highway or combined cycles. Some are diesels, some are hybrids and some are just light-weight cars with smaller displacement motors. But all share one thing in common — they're more fuel efficient. So why's the Camry Hybrid selling so well? Your answer's as good as ours. But first some stats on the Toyota Camry Hybrid. For starters, it's a "dual-mode" hybrid utilizing the same Toyota-branded Hybrid Synergy Drive found in the Toyota Prius. The trim level of the Camry Hybrid is relatively up-featured, including LED taillights, a DVD-based navigational system and most of the features found on the top-of-the-line Camry XLE. Though the Camry was originally advertised with a higher mileage, new EPA standards bring the over-reaching hybrid down to a city...
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As everyone in the automotive media was crawling over the production Volt yesterday, Automotive News reports that Toyota was complaining to congressional leaders about the vehicle. Namely, about pending legislation that seems to benefit the new Chevy plug-in to the detriment of others, particularly the upcoming Prius plug-in . At issue is a tax package that would make tax credits available to plug-ins with at least 6 kilowatt-hours of stored electric power — a level the Volt would reportedly reach but other plug-in hybrids currently planned would not. Jalopnik Snap Judgment: Since credits could reach as high as $7,500 for light-duty vehicles, the potential impact of the legislation is significant; however, if Toyota brings in a competitive product for less money than the Volt would cost, even with tax breaks figured in, we'd imagine the impact on their bottom line would be minimal. Knowing Toyota, that's exactly what they plan to do, but we certainly can't blame them for...
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The Eco Car War is heating up and Toyota is considering creating a Prius brand in an effort to open up a new front. This possible move would take advantage of the fact that, next to the word 'hybrid' itself, the Prius nameplate is most associated in this market with eco-friendly vehicles. Toyota already has the largest base of loyal customers , and a variety of Prius-branded vehicles would allow the company to grab buyers who might otherwise consider the 2011 Chevy Volt or 2009 Honda Insight . This isn't merely idle talk. Toyota successfully created the Scion brand as an alternative to its larger brand. Additionally, Toyota's North American Sales Chief Jim Lentz told Reuters that "there is a definite desire for us to [create a Prius brand]" and that new dealerships were being constructed with space for the eco-brand. This could mean smaller hybrids, sportier hybrids and possibly even small truck hybrids. [ Reuters via Automobile ]
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