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Yesterday, we made an observation about a picture of the new Challenger in certain magazine racks at the Memphis airport. Our take on the picture, which came from Chrysler's The Firehouse blog, was somewhat satirical. To their credit, Chrysler responded with their own commentary on the subject. That response below. This comes from Ed Garsten, Manager of Electronic Media Communications for Chrysler, who has nothing to do with the fictional Ed Gersten in the piece: A full row of magazines with the Challenger winking from their covers isn't just dumb luck. It's part of a periodic tweaking of marketing strategies. Indeed market research shows that the theory of "alliterative display," as I call it, could very well spread to other aspects of airport newsstands such as grouping all newspapers together with names that begin with "the." It's breathtaking to imagine the boost in sales by displaying THE New York Times, THE Detroit News, and THE Sporting News consecutively...
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While we're not quite so disinclined towards the little faux-retro econoboxes ourselves, a writer over at BrooWaha makes a fairly convincing case for the theory that the "PT Cruiser has murdered taste and massacred better judgement, all the while asphyxiating our culture's collective memory." Strong words for a car with such an uncertain future . The author goes on to say: Back to the problem. I promised I'd explain why the PT Cruiser is the mobile of death, and I intend to keep that solemn oath. So what do we have here? A car that was designed based on the subconscious desires of American rejects, that was marketed as a masterpiece of precision engineering, that was passed off as a retro-dreammachine by a naive past-its-prime automaker and that made a lot of people feel happy and young again. What's the big deal? Well I'd like to suggest that the big deal is the fact that the design of this car, and the level to which its target audience (intended or accidental...
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