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newVideoPlayer("/80_Fiat_Ritmo_476.flv", 506, 423,""); North Americans knew the Fiat Ritmo as the Strada , but did they realize that the little built-by-robots Bertone-styled machine was possessed by Il Diavolo? Just watch as the happy Ritmo-equipped family gets tailgated by a menacing Jaguar (or maybe it's a Daimler)… but then Papa stands on the gas, all sixty ramaging Italian horses kick in, and the Fiat lunges ahead!
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newVideoPlayer("87_Yugo_NE_476.flv", 463, 387,""); Can you believe it? Test-drive a new '87 Yugo and you'll get more than 1% of the purchase price in cash, even if you don't buy the car! That's because New England Yugo dealers know that one taste of that vaunted Yugoslavian build quality is enough to make you sign on the line that is dotted. Is it just us, or does Yugo's "Buy yourself a little freedom" theme song have ominous overtones of payoffs to the secret police?
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newVideoPlayer("78_Fiat_Ritmo.flv", 463, 387,""); After seeing a Fiat Strada as today's Down On The Street car, it seems only right that we should see an ad for its European sibling, the Fiat Ritmo. Naturally, car buyers of the time were eager to buy vehicles made by Italian robots , and who can blame them?
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newVideoPlayer("Lancia_Carla_Bruni_476.flv", 475, 376,""); So when singer (and apparent girlfriend of French President Nicolas Sarkozy) Carla Bruni gets out of a Lancia Musa , sings some Nancy Sinatra, and lays hands upon a vaguely disreputable-looking stretch Lincoln Town Car, the poor Detroit machine bursts into flames. Yeah, made us want to buy a Panda-based mini-minivan, too.
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newVideoPlayer("85_Autobianchi_Y10_476.flv", 475, 376,""); Let's say you're Fiat, it's 1985, and you want to sell a little car based on the Panda and badge-engineered with the Autobianchi name: the Autobianchi Y10 . How do you market the car? Well, most folks in 1985 knew the answer to that question: a seriously cheezy animation featuring a curvaceous female robot with antennae sticking out of her ears!
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newVideoPlayer("Fiat_Panda_Rasta_476.flv", 475, 376); OK, you'll need to suspend some of the ol' disbelief to really enjoy this ad for the '07 Fiat Panda. Don't question why the members of the Jamaican Bobsled Team are howling at some avalanche-prone mountainside in the Italian Alps, or how a Panda manages to negotiate hairpin turns at Maserati-like velocities with four large adults in the car. Just be glad the JBT guys continue to parlay their fame well beyond the 15 minutes we all thought they'd have.
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newVideoPlayer("80_Brava_476.flv", 475, 376); In 1980, Americans with a hankering for a snazzy European sedan could have headed for a BMW or Audi showroom... but those cars cost real money! Not so with the Fiat Brava (aka Fiat 131)- you could get one for $3,000 cheaper than a 320i. There must be a catch there somewhere, right?
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newVideoPlayer("Fiat_128_Enzo_476.flv", 475, 376); Let's say you're Enzo Ferrari and it's the early 1970s. What are you going to drive? Well, you could go down to the factory and pick out a nice Daytona... or you could pay homage to your Fiat overlords and get a buzzy little 128. This ad makes it clear that Enzo, like Flava Flav, knew what time it was!
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As the descendant of the 1928 Fiat 520, the early-80s Fiat Brava (aka Fiat 131 to the rest of the world) should have been a runaway sales sensation. "Handsome and luxurious as only a Fiat can be" claims this promotional video, and who are we to argue? Only thing is, we don't recall seeing even one Brava on the street back in the day.
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