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A wise man once said, celebrity endorsements are the life's blood of useless crap. Of course, whoever that man is, he's looking somewhat less wise today. Despite Ferrari driver Felipe Massa's recent acceptance of a celeb-tuned Fiat 500 in Monte Carlo, all signs indicate it's a pretty damn nice car that'll likely help sustain Fiat's march toward corporate health. Massa's personal swag gets a special 1.4-liter four tweaked by tuned by Fiat Powertrain Racing to produce 120 hp (instead of the base 100), and comes with his signature embossed in the sill scuff plate. No word on limited-edition model based on this, though Fiat's massive accessorization program means Eurowide buyers can go nuts with the add-ons. Still, those looking for more horsepower will likely opt for Abarth-tuned models. galleryPost('massafiat500', 3, 'Celebrity Shwag: Felipe Massa's New Fiat 500'); Press Release: A 120 bhp Fiat 500 for driver Felipe Massa Today at Monte...
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