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It's official — despite Jalopnik and over 80,000 arrowhead fan boys best efforts, Pontiac's decided to officially name the Pontiac G8 Sport Truck the unimaginative name of " Pontiac G8 ST ." Frankly, we were as disappointed as you are. So we did what all fan boys of what could have been the new "El Camino" do when they're disappointed — we broke open a case of PBR. After a few beers we decided to get fellow El Camino fan boy Mike Levine from PickupTrucks.com to help us set up a conference call with Pontiac marketing director Craig Bierley. Our purpose was to get to the bottom of how a process that seemed to encourage the type of fan movements like our "Vote El Camino" campaign would seemingly result in Pontiac choosing the original name of the vehicle. Interestingly, when we asked the question — Bierley told us Pontiac "didn't really have ST as the name when we engaged in the process, we were just calling it a sport truck...
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We love the idea of the 2010 Pontiac G8 El Camino , this much goes without saying, but there's been a lot of hemming and hawing about the long term viability of the product from a business perspective. Motor City Blog Man Todd Lassa has a theory on the General's strategy and it kind of makes sense to us. Remember when we all went a little batty at the prospect of a G8 Wagon and then it got canned — kind of? Well Todd got to thinking about the wagon and the El Camino, and mixed in a little marketing strategy from GM's cross town rivals at Ford and came up with an idea: What if the G8 El Camino was simply a Pontiac G8 variant, like Mustangs Bullitt and the California Special? Albeit on a more complex, but still platform produced scale. GM let everybody who wants one get a copy during a couple years of production, then phase it out when demand falls only to introduce a new variant — the G8 wagon. We see this as a brilliant theory, but we have some ideas to add here...
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Seems Wards Auto noticed our little campaign to resurrect the El Camino moniker for the 2010 Pontiac G8 sport truck , even going to far as to quote Bob Lutz's response to our question at the New York Auto Show. But when it came time to assign a location from which the hootin', hollerin' and shoutin' was emanating from, the best they could come up with was a vague pointing in a direction other than them. Although they were able to see the tens of dozens of press walking through the show wearing our "Vote El Camino Today!" pins, they apparently missed the name Jalopnik printed right underneath it. But at the very least they think our campaign has been "skillful": galleryPost('voteelcaminonyc', 6, 'Vote El Camino At NY Auto Show'); "To date, El Camino has a massive head start, thanks to skillful grassroots campaigning." Although now we're thinking maybe we should re-register our domain name to "skillful-grassroots-campaigning...
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newVideoPlayer("BobSayzVoteElCo.flv", 494, 280,""); As you know we were just present for the live reveal of the 2010 Pontiac G8 El Camino here at the New York Auto Show . After diving into the press scrum that surrounded Bob Lutz after the unveil, we managed to ask him the most important question of the day - What do you think about naming the the car the "El Camino". After handing out dozens and dozens of "Vote El Camino" buttons today, including to the live band the "Young Lords", various press and peeps, and to Mr. Lutz himself, we just had to know the answer. Maximum Bob's response both surprised and delighted us. galleryPost('voteelcaminonyc', 6, 'Everybody Wants to Vote El Camino'); Bob's response: "Well, I personally like the name, it has instant name recognition". We're considering nominating Mr. Lutz as Vice President of Jalopnik's Awesome Division. Perhaps we'll put his name in the...
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We had a caminogasm over the weekend when we dropped pics and press on the 2010 Pontiac G8 ST -- which we're sure you'll vote to call the El Camino -- and now we can give you the whole enchilada. The baddest truck-car bound for America just bowed here at the 2008 New York Auto Show and the explosion of flashbulbs has our heads spinning. The most anticipated car here at the show is a freakin' superstar on the stage and we're swarming it to learn all the important parts we didn't know before - like just what kind of toting capacity that bed has. Stay tuned for a bevy of live pics and far more geeking out. galleryPost('Doane2010PontiacG8STExt', 18, '2010 Pontiac G8 El Camino - Exterior'); galleryPost('Doane2010PontiacG8STInt', 6, '2010 Pontiac G8 El Camino - Interior'); galleryPost('Doane2010PontiacG8STEng', 3, '2010 Pontiac G8 El Camino - Engine');
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newVideoPlayer("G8STdrivinginstudio.flv", 484, 280,""); What's that? You're wondering if the production version of the newly-revealed Pontiac G8 El Camino is functional? Well here's the proof: exclusive, raw, uncut video of the G8 sport truck in action from our exclusive, raw, uncut photo shoot with the new ute. We suggested they do a nice smoky burnout for the photo shoot, but seeing as they'd literally just attached the hood to the production prototype for the first time mere hours ago, they were having none of that. Maybe they're saving the rubber for doing donuts on the New York Auto Show floor? Our guess is probably not, but it sure is nice seeing a prototype that isn't being pushed around by men in white gloves. Just listen to that 6.0-liter V8 purr.
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newVideoPlayer("G8pontiacST.flv", 494, 280,""); var digg_url = 'http://digg.com/autos/It_s_official_the_El_Camino_is_back'; A few weeks ago we, along with our friends at PickupTruck.com , were given exclusive access to a vehicle whose return we've been anticipating for what seems like forever. Today our prayers to the General have been answered -- the El Camino is back! In January we reported this re-bodied Holden Ute would be called the 2010 Pontiac G8 ST , and like a Phoenix rising screamin' from the ashes of a bygone era of car-platformed trucks, this new heir to the truck-car throne would emerge from the over-built and over-spec'd world of modern haulers. Just like the Phoenix, this business-up-front and party-in-the-back sport truck looks a little younger, a little more refreshed and has a bit more hawkish figure, but don't be fooled by the disguise. If we play our cards right, it may end up retaining the legendary king of truck-car names...
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