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We love the idea of the 2010 Pontiac G8 El Camino , this much goes without saying, but there's been a lot of hemming and hawing about the long term viability of the product from a business perspective. Motor City Blog Man Todd Lassa has a theory on the General's strategy and it kind of makes sense to us. Remember when we all went a little batty at the prospect of a G8 Wagon and then it got canned — kind of? Well Todd got to thinking about the wagon and the El Camino, and mixed in a little marketing strategy from GM's cross town rivals at Ford and came up with an idea: What if the G8 El Camino was simply a Pontiac G8 variant, like Mustangs Bullitt and the California Special? Albeit on a more complex, but still platform produced scale. GM let everybody who wants one get a copy during a couple years of production, then phase it out when demand falls only to introduce a new variant — the G8 wagon. We see this as a brilliant theory, but we have some ideas to add here...
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Seems Wards Auto noticed our little campaign to resurrect the El Camino moniker for the 2010 Pontiac G8 sport truck , even going to far as to quote Bob Lutz's response to our question at the New York Auto Show. But when it came time to assign a location from which the hootin', hollerin' and shoutin' was emanating from, the best they could come up with was a vague pointing in a direction other than them. Although they were able to see the tens of dozens of press walking through the show wearing our "Vote El Camino Today!" pins, they apparently missed the name Jalopnik printed right underneath it. But at the very least they think our campaign has been "skillful": galleryPost('voteelcaminonyc', 6, 'Vote El Camino At NY Auto Show'); "To date, El Camino has a massive head start, thanks to skillful grassroots campaigning." Although now we're thinking maybe we should re-register our domain name to "skillful-grassroots-campaigning...
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The New York Times 's Lawrence "Lars" Ulrich took a swing at pithy commentary on the 2010 Pontiac G8 "El Camino" sport truck today, deciding to heap the bed full of liver-lilied liberalism and haterade. To wit: "Who exactly was clamoring for a two-seat, gas-guzzling pickup with the cheapest-looking interior this side of a Motel 6?" Who? Well, us for one. But we wouldn't expect Ulrich to understand anything about a vehicle... ...he misnames as the "Pontiac Sport Truck," forgetting those strong G8 roots. But he makes up for it with hackery like calling our beloved El Camino the "Like Hell Camino," the "Pontiac Wallaby" and the "Haulacious." Isn't that precious? It's like he studied at the school of me, but without the love of real cars. [ New York Times ]
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newVideoPlayer("BobSayzVoteElCo.flv", 494, 280,""); As you know we were just present for the live reveal of the 2010 Pontiac G8 El Camino here at the New York Auto Show . After diving into the press scrum that surrounded Bob Lutz after the unveil, we managed to ask him the most important question of the day - What do you think about naming the the car the "El Camino". After handing out dozens and dozens of "Vote El Camino" buttons today, including to the live band the "Young Lords", various press and peeps, and to Mr. Lutz himself, we just had to know the answer. Maximum Bob's response both surprised and delighted us. galleryPost('voteelcaminonyc', 6, 'Everybody Wants to Vote El Camino'); Bob's response: "Well, I personally like the name, it has instant name recognition". We're considering nominating Mr. Lutz as Vice President of Jalopnik's Awesome Division. Perhaps we'll put his name in the...
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We had a caminogasm over the weekend when we dropped pics and press on the 2010 Pontiac G8 ST -- which we're sure you'll vote to call the El Camino -- and now we can give you the whole enchilada. The baddest truck-car bound for America just bowed here at the 2008 New York Auto Show and the explosion of flashbulbs has our heads spinning. The most anticipated car here at the show is a freakin' superstar on the stage and we're swarming it to learn all the important parts we didn't know before - like just what kind of toting capacity that bed has. Stay tuned for a bevy of live pics and far more geeking out. galleryPost('Doane2010PontiacG8STExt', 18, '2010 Pontiac G8 El Camino - Exterior'); galleryPost('Doane2010PontiacG8STInt', 6, '2010 Pontiac G8 El Camino - Interior'); galleryPost('Doane2010PontiacG8STEng', 3, '2010 Pontiac G8 El Camino - Engine');
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With the reveal of the new arrow-headed El Camino just moments away, we wanted to show off what we'll be tossing out as a gift to our media friends here at the GM press conference at the New York Auto Show. Yes, get one now -- or wait until it ends up on EBay as the swag-watch of show. That's right folks -- head on over to our original post and vote today -- El Camino all the way! [ Vote El Camino ]
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If you want a peek into the end-of-life future of the Pontiac G8 Utes to come, here's a good idea what kids in the heartland will be doing with the almost El Camino after it does the 1 lap of depreciation. This example for sale in Oz is going for approximately $21,954 USD, but it's still redneck-tastic. We'd be lying if we said in our younger days, half our friends didn't have aftermarket bumpers like this on their trucks, so we know the motivation for installing guards like this - primarily deer, or in this case kangaroos. galleryPost('holdengrille', 3, 'The Ghost Of El Caminos Future'); Since Roo's are pests in Australia like deer and antelope here, and not of the cuddly belly-pocket toting icons they are in the US, making sure your Holden wins in a fight is more important than looks. Of course, depending on your perspective it does look pretty badass. We've got a shiny new nickel that says this ride has never done a donut in its life. { DigiAds...
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God only knows what else may be going on in the world because we're busy here bringing you the latest in El Camino goodness for today's Maximum El Camino Day celebrating the new 2010 Pontiac G8 "El Camino" sport truck . However there may be some dissent in the ranks on the name -- so the question's probably pretty obvious. We're obviously pushing the "El Camino" name pretty hard and there's a reason for it. We spoke with the guys over at the National El Camino Owners Association (NECOA), we spoke with Mike Levine over at PickupTruck.com , the guys at GM and we spoke with each other. I feel like the right name was chosen, but now it's time to hear from you -- was the right name chosen for Jalopnik to push as the name for the new ute?
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newVideoPlayer("G8STdrivinginstudio.flv", 484, 280,""); What's that? You're wondering if the production version of the newly-revealed Pontiac G8 El Camino is functional? Well here's the proof: exclusive, raw, uncut video of the G8 sport truck in action from our exclusive, raw, uncut photo shoot with the new ute. We suggested they do a nice smoky burnout for the photo shoot, but seeing as they'd literally just attached the hood to the production prototype for the first time mere hours ago, they were having none of that. Maybe they're saving the rubber for doing donuts on the New York Auto Show floor? Our guess is probably not, but it sure is nice seeing a prototype that isn't being pushed around by men in white gloves. Just listen to that 6.0-liter V8 purr.
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newVideoPlayer("G8pontiacST.flv", 494, 280,""); var digg_url = 'http://digg.com/autos/It_s_official_the_El_Camino_is_back'; A few weeks ago we, along with our friends at PickupTruck.com , were given exclusive access to a vehicle whose return we've been anticipating for what seems like forever. Today our prayers to the General have been answered -- the El Camino is back! In January we reported this re-bodied Holden Ute would be called the 2010 Pontiac G8 ST , and like a Phoenix rising screamin' from the ashes of a bygone era of car-platformed trucks, this new heir to the truck-car throne would emerge from the over-built and over-spec'd world of modern haulers. Just like the Phoenix, this business-up-front and party-in-the-back sport truck looks a little younger, a little more refreshed and has a bit more hawkish figure, but don't be fooled by the disguise. If we play our cards right, it may end up retaining the legendary king of truck-car names...
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