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Further bolstering snarky bloggers' ruthless ribbing of Chrysler as a company on the ropes and desperate for any money it can get, the Cerberus -owned brand is extending employee pricing to the Dodge Viper SRT10 . Employees, spouses, friends and acquaintances (basically the entire city of Detroit) can get any Viper as long as it isn't the fire-breathing ACR model for the same pricing deal as a Jeep Patriot. Chrysler is even going out and offering that pricing to the 1.2 million employees of Chinese importer retail giant Wal Mart and to Chrysler's bosses at Cerberus. Despite calls to Dodge dealers we've not been able to determine what pricing will be for the V10-powered anti-grocery-getter with the employee deal but it's usually around 3% off the sticker price. With the dearth of Vipers about the crowd America's freeways, we're expecting the number of Nick Bollea -related incidents to skyrocket. Well, as long as any of those people can get a loan. galleryPost...
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Bob Nardelli, Chrysler’s Chairman and CEO, stated this morning that the company has "been approached by third parties who are interested in exploring future possibilities for Viper," according to Automotive News. Apparently, rather than just dropping Viper, Chrysler is now “exploring strategic options” for the Viper brand, meaning they’re trying to figure out how much money they can get for it. It's still unclear what any potential buyer would get: as we exclusively revealed in February, the company has halted Viper development . "As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle- including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts,” Nardelli continued, “Viper is an integral part of this Company's heritage. While this is a...
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Yes, I can do burnouts. [Photo courtesy: 0-60 Issue One]
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