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newVideoPlayer("ford-focus-orchestra.flv", 463, 387,""); Sure, Audi and Hyundai may have dropped millions of dollars on fancy-pants marketing for the Super Bowl, but the real commercial winner is Ford, who launched its part-orchestra TV spot on the other side of the pond today. Yes, the same one I told you about last week . It may have not cost millions upon millions to produce, but it's a hell of a lot more creative and unique than some of its competition. For a refresher, Craig Richey and Bill Bilbrodt turned 21 parts from a Ford Focus into 31 different musical instruments. A professional orchestra then learned the new instruments and played a tune for this commercial spot. Yeah, no kidding--they really played music on repurposed hunks of a Focus! "Beautifully arranged" is the tagline. Accurate, orchestrally if not necessarily automotively. The composition itself worries us a bit. It's a kind of morose riff on Yann Tiersen (of Amélie fame), and it...
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newVideoPlayer("final-review.flv", 463, 387,""); It's part three of my adventures with the Microsoft Sync. I unboxed the hell out of it , then attempted to set up the entire system and now I am going to take the 2008 Ford Focus SE out on a joy-of-technology ride around the greater Dallas area, try to not kill anyone in the process. Check out the video review above and see some of my final impressions of the system below. Overall, I was pretty happy with Sync. The media functionality was superb and actually using the system while driving is very easy. The commenters are ripping on me for owning a Zune (and likely my taste in music, as well), but Sync worked wonders when paired with this device, and would work just as well with players from Apple, Creative, iRiver, Sandisk and so on. With the CD, AM/FM, Sirius, USB, auxiliary input and Bluetooth connectivity, the entire spectrum of media is covered and capable of being played through the Sync system. Unless you still...
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newVideoPlayer("focus-setup.flv", 463, 387,""); The "unboxing" of Sync yesterday didn't go quite as well as I was hoping , but no fear, there's a trusty 80-page manual to guide me through setting up the Sync in-car entertainment system. I was able to connect my Zune to the system pretty easily yesterday, so today's setup revolved mostly around setting up my cellphone, which was quite the task. See some of my frustrations in the video above, and hit the jump for commentary about the Sync system, how I decided to approach it and setting up a cellphone. Don't be intimidated by my unboxing yesterday. I approached the Sync the same way I would review any other kind of consumer electronics--and the way any ordinary human being would use a similar type of electronic doodad. Meaning: Play first, read later. The first hurdle setting up Sync was determining the method of standard operations. It took me a little while to figure out the menu system for...
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newVideoPlayer("focus-unboxing.flv", 463, 350,""); You've seen the commercials , but really, how easy is the Microsoft Sync in-car entertainment system to use? I decided to give Sync an unboxing, similar to the ones our brethren do. I'll give you a hint how it went: Don't get your hopes ups. This is only Part One of a three-part series, in which I'll wrestle with the technological gods and attempt to achieve success with Microsoft Sync. Stay tuned later this week for my attempts to set everything up and provide a full blown review. A correction to the video: Sync DOES work with a wide variety of MP3 players and cellphones, not just the Microsoft-branded Zune. You can consult SyncMyRide.com for a list of all compatible gadgets. galleryPost('2008focusse', 3, '2008 Ford Focus SE Exterior'); galleryPost('focusmsoftsync', 3, 'Microsoft Sync');
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newVideoPlayer("BillGatesFocus_jalopnik.flv", 475, 276,""); var digg_url = 'http://digg.com/microsoft/Bill_Gates_Drives_a_Ford_Focus_2_Door_Who_Knew'; If you're like us and you too sit at the bleeding edge intersection of technology and cars, then you've spent some time checking out our gadget-obsessed brother site's coverage of CES this weekend . Most important to those of us of the auto-obsessive variety -- was the Bill Gates keynote tonight because we knew we'd get a closer look at the new upgrades to the Ford-Microsoft Sync entertainment system. Who knew we'd also find Gates whores himself out in driving a 2008 Ford Focus 2-door in a humorous send-up on his last day at the office ? We asked Ford PR whether Gates drives a Focus in "real life." The answer: "I don't know why he wouldn't." Hmm, we can think of around 56 billion reasons . ( Hat tip to Craig! )
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