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newVideoPlayer("/RenaultTwingo_jalopnik.flv", 506, 423,""); The new European commercial for the Renault Twingo is a reminder of the old country's ability to have fun little econoboxes like the Twingo Sport mixed with saucy, suggestive advertisements. Conceived by advertising firm Publicis, the safe-for-work 30-second spot proclaims "we live in modern times" though, in America, we're not quite as "modern" as our European counterparts. We'll just have to be content with being Saved By Zero . [ Ads Of The World ]
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newVideoPlayer("/meetthebeckers1.flv", 494, 400,""); Pricks drive BMW convertibles. Old people drive Mercedes sedans. Boring people drive Lexus crossovers. At least that's the message Audi wants you to hear with its new viral marketing effort, a web mini-series called "Meet the Beckers." The mini-series tells the tale of a dysfunctional affluent family. Although we've got to admit that often times the stereotypes portrayed in the advertisement show are dead-on and funny as hell, we're forgetting one stereotype. You know, that Audi drivers are self-righteous assholes who think they have the right to judge everyone else. Come to think of it, the viral vid appears to be totally spot on. [ MeetTheBeckers ]
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newVideoPlayer("/mosquito-cars.flv", 506, 423,""); Mechanical, car-shaped, giant mecha mosquitoes are attacking! What will the little 2009 Honda Fit do to protect itself from their fuel hungry proboscises plunging into its gas tank? Well, luckily they're stereotypical stand-ins for the stereotype of American gas guzzling whales. Luckily, these monstrosities aren't very smart, as they're passing on 9000 gallons of tanker truck fuel for the 10.6 gallons in the Fit, but hey, they're just mindless fuel pests like the stereotype of the companies that spawned them, so what do they know? [ Youtube ]
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newVideoPlayer("/cokebond_jalop.flv", 494, 400,""); With everyone looking forward to the new James Bond movie, Quantum Of Solace , there isn't a brand out there that doesn't want a slice of juicy cross-promotion. We can't imagine Bond to be the type that would prefer a sugar-free cola over a normal Coke, but that doesn't matter right now. We're just let down by how cheesy the CG Aston Martins look in this otherwise cool, stylized opening-credits-like ad. [via CarDomain ]
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newVideoPlayer("/PR_carparts.flv", 506, 423,""); If you weren't already aware, Saturn has made a huge effort to place their product all over Project Runway , Bravo's embarrassingly addictive fashion reality show. This week's episode took the idea of placement to the extreme, with the designers being asked to devise clothing made from Saturn car parts. Materials included seatbelts, crushed mirror glass, plastic inserts and lots of patent leather. We won't give away the ending because we know so many Jalopnik readers watch the show with their significant others (or when they're alone), but here's the catwalk. We think the seatbelt jacket is awesome. galleryPost('prorunsaturn', 10, 'The Vue is Grand'); [ Project Runway ]
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newVideoPlayer("/IsraeliNissan.flv", 494, 410,""); These days, everyone wants to reduce consumption of foreign oil. Well, everyone but oil-loving Arab sheiks. That's the message we're getting after the Saudi broadcasting network became so outraged at the airing of the commercial above in Israel for the Nissan Tiida. The advertisement shows wealthy Arab oil barons enraged that a Nissan car is so fuel efficient. Jeez, a car advertisement hasn't sparked this much animosity between the Arab and Israeli community since the BMW commercial depicting a Sheikh driving through an Israeli checkpoint sparked the famous "7-Series War." ( Hat Tip to Ronnie! ) [ Haaretz ]
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newVideoPlayer("/turbo-boost.flv", 494, 371,""); It's official — "Turbo Boost" is back for KITT. One of the biggest disappointments in the Knight Rider made-for-TV movie was the total lack of KITT's signature, once-per-show super-move — turbo-boost. After getting the green light for series production , the new Knight Rider series has already calmed our fears the super-speedy feature was overlooked. NBC's released this short promo clip with a very un-Kilmer like KITT saying "just wait until you see my turbo-boost." We will, oh Ford Mustang Shelby GT500KR -bodied KITT, we will. [via KnightriderOnline ]
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newVideoPlayer("/VW-Gol-Commercial.flv", 494, 371,""); What do a rocket-launching black helicopter, a phalanx of black Humvees, Gisele Bundchen and Sylvester Stallone have in common? Aside from high price tags, they're all in on the pitch for the new VW Gol. No, not Golf. Gol. The made-for-Brazil Gol is built on the Polo platform and runs a 1.0 or 1.6-liter inline four, which, as you can see in this video, is more than capable of outrunning Humvees and helicopter gunships alike — all while toting John Rambo to his next Botox treatment. While all that is happening, Ms. Bündchen is making a sales pitch in Spanish. Guess V-Dub decided to blow the whole ad budget on one commercial. ( Hat tip to Michael Adams! )
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newVideoPlayer("LamboLP560_ad.flv", 494, 290,""); The image associated with this post is best viewed using a browser. You would think that a gorgeous high-performance supercar would practically sell itself. Add that Lamborghini badge into the equation, and the marketing department isn't left with much to do, right? Well apparently not. As you know, the real people that buy six-figure exotica aren't usually hardcore enthusiasts. Rather, they're often rich guys looking for something loud and flashy to show off to the ladies. So, Lamborghini has decided to target the target demo with this ad that reminds those poor rich suckers that they don't have a life, and they need to buy a Lamborghini Gallardo LP560-4 . Once you have one, brunette models will throw themselves at you, nightclubs will seat you in the VIP section, paparazzi will stalk you, and that deep void in your soul will be filled. [ YouTube via autoblog ]
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newVideoPlayer("CitroenAveoTransformer_gawker.flv", 494, 350,""); Whether it's a C4 on top of a parking garage , the same C4 showing off a penchant for ice-skating or a Chinese man just looking to score with the ladies , Citroens like to transform. In fact, so much so they've already been made fun of once before in a faux ad for the 2CV . But now another automaker's getting into the act in a new ad from the brand all about the 'merican revolution in a commercial for the new Kalos-replacing five-door hatchback Aveo econo-box . That's right, Chevy — the very last brand you'd ever expect to be knocking a badge for advertising their love of cars that transform into robots. We're guessing someone at Chevy's ad agency may have forgotten Chevys like to transform too — heck, they even have a toy version of the Aveo named " Swerve ." Talk about the heights of hypocrisy. Unless Chevy's just making fun of Citroens for dancing...
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newVideoPlayer("AImustang_Jalop.flv", 494, 390,""); The image associated with this post is best viewed using a browser. If you thought the GT500KR in the Knight Rider made-for-TV movie was a disgusting piece of product placement, you ain't seen nothin' yet. What could be worse? How about the four remaining contestants in American Idol massacring Johnny Cash's song Ring Of Fire ? What makes it extra terrible was the so-called "music video" which involved the Idols bullfighting with a Mustang which was apparently the cousin of KITT . Feel free to watch the clip with your sound turned off— we don't want to scar you. [ americanidol.com ]
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newVideoPlayer("SexSaleen_Jalopnik.flv", 463, 387,""); When we were 11 we had a bachelor uncle who proudly displayed a poster in his bedroom of a woman wearing soap and little else cleaning off a Corvette. We thought it was hot at the time but, thankfully, grew enough over the next two years to understand the difference between things that are sexy and things that are merely unpoetic attempts to allude to sex. Though not everyone, particularly people who own car dealerships, have the evolved taste we developed at age 13, we're guessing you all can see this local advertisement for a Saleen mustang for what it is: two unimpressed bottle-blondes in bikinis doing what they have to do to scrape together enough funds for that final semester of beautician's school. Though it may have helped sell a few more cars, this is only because the dealership is from a northern Dallas suburb, meaning it is even closer to Oklahoma. (SFW, not safe for epileptics) [ Motorpasion via...
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newVideoPlayer("QashqaiJump.flv", 494, 410,""); Who would've thought that canine hoons in Thailand would be the target demographic for the Nissan Qashqai? Maybe that's not what they were going for, but then the video does allegedly have a dog driving the small crossover through a ring of fire. Ok, so this video is blatantly soaked with CG, but you don't really expect a dog to be able to drive that well, right? [ Qashqai Car Games via Autoblog]
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newVideoPlayer("Kobe_Aston_Jalop.flv", 463, 387,""); Say what you will about Kobe Bryant, you can't deny the guy has some serious jumping capability, or "mad hops" as they say. But can he really jump over an Aston Martin DB9 Volante? More importantly, did he actually jump over it, or was it all a slickly edited fake? We're skeptics, but what do you think? [kb24.com]
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var digg_url = 'http://digg.com/comedy/EXCLUSIVE_BMW_Launches_1_Series_from_Germany_to_San_Fran'; "There's a fine line between genius, and insanity — and a hair brained scheme, and a revolutionary idea." posits this film, and we agree. As a result of our early discovery of the 2009 BMW 1-Series themed Rampenfest viral marketing campaign, we have been offered the exclusive rights to bring you the world wide documentary premier of "The Ramp". The thirty minute movie chronicles the men, the mission, and the madness of an attempt to launch the 1-series from Germany to America by way of ramp. And before you get to thinking, "Bah, that's not too hard," the attempt is not designed to simply go from the imaginary town of Oberpfaffelbachen, Germany to say, New York City. No, the car's intended target is San Francisco . So grab some popcorn and a comfy chair, sit back, and enjoy the frigtening naivete of physics terrifying Deutsche chompers...
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