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Scott Keogh, Audi of America's chief marketing officer says the multi-ringed brand all about precision's got an evolving style of luxury. Speaking at the Automotive News World Congress in Detroit, Keogh says at the moment there are two different kinds of luxury battling it out in the marketplace. The first is "old luxury...traditionally grounded in Europe. A Swiss watch. High quality. A traditional definition of prestige." Keogh claims the second is "new luxury" evoking a "West Coast" sensibility with "a more casual attitude, a sense of Zen and spirit and those types of things." So what's Audi going to do -- are they going to go more "East Coast" or "West Coast?" Well, it seems Audi says they'll be keeping the "old luxury" sense of "quality" while "bringing to life these new-age values coming mostly from the West Coast such as innovation and design." To get that message across, Audi...
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A number of Audi fan forums across the internet have a spreadsheet showing up that purportedly shows a list of each and every product launch in Germany for 2008 (high-res shot here ). Included in the spreadsheet are such noted notables as the Q5 and Q7 V12 TDI at the end of the third quarter, the Audi TT-S listed in the second quarter and the A4 Avant is listed with a spring 2008 reveal. But, what's most interesting is the power number revealed by the document for the Audi TT-S. The document claims the new S-uperpowered TT is rated at a mere 269 HP, much lower than the predicted 280 horses sources claimed the new up-powered TT would achieve with the 2.0-liter TFSI engine found in the S3. Will TT-heads still buy it? Our bet is yes -- but it surely disappoints given the previous conjecture. Well, who knows -- maybe it's just Audi low-balling their HP numbers again.
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I'm thinking of a number. That number is 7,689. No, it's not my credit score; it's the difference between the number of cars Audi sold in China (76,168) and those sold in the US (68,479) from January through September of this year. That, if you were at all wondering, why luxury carmakers made such a big freaking deal about the Shanghai auto show this past year. It's about the growth curve, stoopid. That, of course, is just a figure of speech. [Audi via Wired ]
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