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Apparently, even in light of Chrysler's announcement this morning , Honda thinks all this plug-in hybrid stuff is nonsense...at least until battery technology is up to the task, reports Bloomberg News . Masaaki Kato, head of Honda's research unit, said "For battery-powered vehicles to become more widespread, more popular in the market, we feel battery technology needs to advance further." Kato considers the rapid release of a plug-in hybrid when technology isn't quite up to the task could be a PR disaster, and he hints at such, remarking that the expectations for plug-ins are big and "we don't know that that could be sustained right now." Instead, Honda will continue work on its hydrogen fuel-cell FCX Clarity , which the company considers less technologically challenging than developing advanced batteries. Kato explains the problem with battery-powered vehicles as a simple problem of weight versus energy content: lithium-ion batteries hold less than half...
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A next-generation 2010 Toyota Prius was snapped in full camo regalia filling up at an Australian gas station. So what can we tell? Mainly that the Prius' has totally ripped off the styling of the new Honda Hybrid , differentiating their design with the addition of a small spoiler on the rear. Reports state, and these pictures seem to confirm, that the main visual changes to the 2010 Prius will be on the interior, with a much more integrated cockpit design taking the place of the tacked-on bins-'n-pods look of the current car. You can get your helping of hybrid smug — made-in-America by 2011, no less — midway through 2009, the tentative date for the Toyota vs. Honda hybrid battle royale! [ Drive.com.au ]
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With all the talk about alternative powertrains and who has the most hybrids, one statistic stands out: It's been more than five years since the second-generation Toyota Prius hit showrooms, marking the most recent new vehicle to have been designed only as a hybrid. And, as hybridcars.com reports, that's a huge challenge for Honda as it prepares to introduce its new Honda hybrid Prius-fighter. Not only does the new car need impeccable aerodynamics and the ability to seat five, but it also needs to be easily distinguished as a hybrid, yet instantly identifiable as a Honda and not a Prius. No matter how much they claim otherwise, hybrid buyers like to wear their green credentials on their sleeves. That's the beauty of the Prius: It can scream "green" without being covered with badging like the Tahoe Hybrid . It's smugness lies in its subtlety. So how can Honda rip off the Prius design while still producing a unique design? We're not sure, but if the artist's...
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Honda has been diligently working on its Toyota Prius -fighter, a dedicated Honda hybrid expected to go on sale early in 2009. But they recently pulled out the trump card in this battle royal — a starting price of just $18,500. The five-door, five-passenger hybrid-only car will get to that low, low price point by using a greatly simplified — and 50% cheaper — version of its Integrated Motor Assist hybrid system. Seems the mileage wars are really starting to heat up. galleryPost('NewHondaHybridSpy', 6, 'Prius Shaped Honda Hybrid Testing Out In The Desert'); Jalopnik Snap Judgment: Considering the Honda hybrid will be coming in a whopping $3,000 less than the base Prius and will wear the depreciation-proof Honda badge, we're betting the number one super-best automaker from the land of the rising sun will be redoubling efforts on its 2010 Toyota Prius . Within three years, we'll be looking at volume sales of high-mileage offerings from Toyota, Honda...
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It looks like the crafty car spies of KGP caught up again with the Honda engineering team in the hot desert sands out west. Just in the nick of time to take an exclusive first set of shots of Honda's new Prius-fighting hybrid. We don't know much about it other than we knew the boys from Honda had something in development to sit on top of Honda's hybrid hierarchy — in the slot just above the 2009 Honda Civic hybrid sedan we saw earlier today. We also know it'll be a global model. Otherwise, you're on your own. Hit the jump for the spy report. galleryPost('NewHondaHybridSpy', 8, 'Honda Hybrid Heating Up In Summer Sun'); We just caught Honda's hybrid-only model that's designed to take on the Toyota Prius. The shape and packaging of this prototype is clearly Prius-inspired, although the overall size looks larger than Toyota's hybrid favorite. The test group consisted of a Toyota Prius, Honda's facelifted Civic Hybrid, and this prototype...
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