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Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. The glasses are constructed out of a variety of materials including leather and titanium. They will be available later this month with prices in the low-$300s.[ Trendsnow ]
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Our experience with the ad-hoc Adventures in Branding series have been so positive that we've decided to rebrand the whole idea. Henceforth, "Auto Branding Adventures." Look for it, and away we go. Unless you're a kid whose father is a pretentious Ferrari owner, there's no reason to own a toy like this one. Ferrari has decided to go really, really green with this Ferrari pedal car by ditching gasoline and the motor entirely for good old fashion human power. Obviously, Ferrari cut no corners during production. It includes a seven-speed transmissions, on-board computer, disc brakes, slicks, Enzo-inspired hubcaps and a racing harness to keep the kiddos safe at the sort of high speeds frantically pedaling children typically produce. The bucket seat, leather steering wheel and aero kit are only available on the "exclusive" model, which fetches $2,200 compared to the $730 for the standard model. Yep, that sounds about right for the Stallion—tripling the price...
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