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Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. The glasses are constructed out of a variety of materials including leather and titanium. They will be available later this month with prices in the low-$300s.[ Trendsnow ]
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In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458. galleryPost('porscheglasses', 3, 'Porsche Sunglasses'); After sifting through enough PR speak to confuse even the most trained blogger, I discovered that the glasses are titanium, and that is about it. Sure, the press release may say that the "discreetly flowing design creates an interesting counterpoint to the masculine basic shape," but what the hell does that mean, really? These are pretty snazzy sunglasses, period. The New Sunglasses Collection from Porsche Design Bietigheim-Bissingen/Munich. Porsche...
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