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There's a trend I'm beginning to notice around the massive halls of auto shows: scattered among the sheet metal, booth babes and PR flacks, there's a hell of a lot of video games -- both your standard issue Xbox-PlayStation3 setups as well as the more elaborate simulators. Taking a look at just a few of the many examples that appeared at the New York Auto Show this past week, I think this is more than just a way of giving journalists something to do between press conferences -- it's representative of a trend. Here's our carmaker-by-carmaker breakdown of what has to be construed as either a strategy of building "appeal with the youths" -- or an attempt by the car companies to distract everyone from their impending new "Second Malaise Era" with flashing lights and loud noises. galleryPost('nyiasgaming', 9, 'New York International Auto Show Gaming'); Lexus : Lexus brought a video game setup that made me do a double-take. It wasn't...
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Just prior to Chrysler CEO Bob Nardelli's New York Auto Show keynote speech this morning, some guy who works for The Dark Lord of All Media Rupert Murdoch conducted a none-too-brief awards ceremony for carmkers, their marketing muckety-mucks, and their ad agencies. IAG Research, an advertising-effectiveness-measuring outfit, handed out the hardware, an example of which is pictured at left. The design is symbolic, but we forget what the symbols are, and we were so cynically dismayed utterly starstruck by Pentastar Bob that we forgot to write 'em down--something about angles and a magical orb that seduces customer into car loans.... It was all incredibly juicy. Hummer was among the winners in this competition for laurels among nationally aired TV spots. Hummer, with creative supplied by Modernista!, won for "Most Liked Ad" ("Like, it was the the ad that those in the vast IAG survey most, um, liked, you know"). It was that one of Hummers engaged in all manner of...
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The bargain-basement badge from the super number one best automaker from the land of the rising sun confirmed to the Line on the Inside they'll be debuting a new concept vehicle for Scion come the New York Auto Show in April. The last concept we saw from the budget brand was the Scion Fuse (pictured above) from the 2006 New York Auto Show. How'd that one end up faring? Well, the pooping trunk luckily hasn't made it into any new designs from Toyota's below-the-budget levy line. But Edmunds Ed Hellwig-run shop also got the scoop that Toyota hates the Chicago Auto Show , and they're not going to do jack squat there for any of their three brands come next month. Sorry Chicago, guess it's just going to be all-Challenger, all-the-time next month.
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