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For decades, Ford has carried Jaguar like an 800 lb guerrilla on the company's back. And just as Ford is able to unload the money-burning British marque, the leaping cat responds by posting its first sales increase in two years. Jaguar's April sales were up a ridiculous 69.6% in Europe, and while Automotive News somehow gives credit for this sales success to Tata Motors, it likely has a hell of a lot more to do with the all-new XF sedan. Jaguar has 18,000 customers in line for the new 4-door, which has given sales figures a big lift while helping other Jags leave the dealer lot, too. The slow-selling X-Type and the underrated XJ also got a lift from the extra showroom traffic. At first glance, it appears Ford 's luck just can't change, as Jaguar is finally looking interesting just as the Blue Oval sells it off. What's more likely is that Ford wouldn't have gotten as much cash for the leaping cat if it couldn't dangle a hot-looking sedan to potential suitors....
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Ford’s Premier Auto Group was profitable in 2007 as Jaguar and Land Rover , which are now on the auction block, ended the year in the black. The small profit offset losses at Volvo, which was badly hurt by the decline in the value of the U.S. dollar. Don Leclair, Ford’s chief financial officer, disclosed the information about Ford’s three European brands Thursday as the company reported a net loss of $2.7 billion for 2007. Ford’s losses for the past two years now exceed $15.3 billion and the company does not expect to be profitable in 2008, Ford executives said, citing the continuing pressure from slow economic growth in the U.S. Leclair and Ford president and CEO Alan Mulally reiterated while Ford will proceed with the sale of Land Rover and Jaguar, it is planning hang on to Volvo despite the new operating loss and a one-time write-off of $2.4 billion linked to the sliding dollar. Ford didn’t disclose the size of the operating loss. The red ink is certain to increase pressure on Volvo...
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