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“You could literally rip your head pff or break your neck!” Clem likes to pack his own chute. It allows him to be confident that it will open the right way. At speeds up to 130 mph and with a camera strapped to his head, a “hard opening” could break his neck. © Source: Difficult is worth doing - Part 4 - Filming the stunt We need your comments below >>
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“It makes doing things like this possible” We were going to spend the next 5 days coordinating 6 jumps a day with some of the most complicated serial formations they’d ever attempted. In the sky you have one minute to practice your maneuver, whereas in the wind tunnel, time is unlimited. © Source: boreme We need your comments below >>
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Honda is taking the bold step of running a series of unbranded TV ads about skydiving to build interest ahead of the launch of a car model. The campaign, developed by ad agency Wieden & Kennedy London, consists of four short teaser clips that are devoid of any Honda branding. “ Difficult is worth doing ” - is a series of short unbranded teaser advertisements around skydiving, to build interest ahead of the final ad which is being aired in June. This is one of the most expensive TV ads ever made and it’s for the launch of a car model. Each of the clips, the first of which breaks during The Duke: A Portrait of Prince Philip, talks about different aspects of the skill needed to create large skydiving formations. "We are hoping to give people insight, to let people in, to a certain degree, with what is happening," said the Honda account director at W&K London, Jonathan Tapper. Difficult is worth doing - Part 1 – Introduction This would not be a strange question should we be...
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