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Ford 's European-developed Verve will go on sale in the States sometime in 2010, aimed to capture some of the burgeoning small car market. Making money on small cars is always the sticking point when talk turns to subcompacts, and Ford's eyeing Mexico as the production location for the Verve. The Detroit Free Press has spoken with insiders who concur that while it'd be tough to build the Verve in the United States, Cuautitlan, Mexico makes more sense. US automakers have been building cars in Mexico for years. The wages are lower, OEM suppliers are following the car companies across the border, and the government is happy to deal. Mexico is also ideally positioned to send cars north to the US and Canada, or move vehicles down to South American markets. Brazil has also been mentioned as a potential production location, but that doesn't seem as practical as Mexico, according to the Freep's moles. One thing is for sure, when the Verve arrives, there'll finally be some...
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Ford Motor Co . finally ready to fill one of the biggest holes in its North American line-up? Actually, make that a small hole, as in the mini-compact model it desperately needs to draw in both "Millennial" buyers, as well as older motorists looking for basic, fuel-efficient transportation. While the Verve , which debuts at this week's Detroit Auto Show, is officially designated a "concept" car, there's little doubt that this prototype is a close snapshot of what Ford plans to launch in 2010. With Verve, Ford will launch its first true "world car" in more than a decade. The concept vehicle - and the production model to follow - have been jointly developed by Ford's North American and European product development team. An underlying design goal was to make the Verve look stylish, chic and sporty, rather than soft, flabby and cheap like the entry-level econoboxes of the past. The hood is sculpted to give it an athletic feel, the side profile seems...
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