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Filed under: Economy , Marketing/Advertising , Hatchbacks , FIAT , Tata Click above to view more images of the Tata Nano Fiat and Tata already have a joint venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat are looking at an agreement to sell the Tata Nano outside of India in markets where Fiat has a strong presence. If the deal goes through, and once the car is upgraded to meet Western standards, Tata can take advantage of the Fiat name, marketing, and dealer network. Fiat would probably have a big seller on its hands -- and a slice of every one -- since the car is still expected to maintain a healthy price advantage even after it gets beefed up. The Tata, however, is not expected to come to the U.S. as a Fiat. Ratan Tata said, ""We have held talks about the Nano being marketed in markets where Fiat has already a strong presence." Frankly, America isn't one of those places yet. With Tata making such a big...
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Filed under: China , Plants/Manufacturing , FIAT Fiat and Nanjing may have divorced their marriage on passenger cars, but that shouldn't affect their offspring. Following Fiat's withdrawal from its joint venture with the Chinese automaker, production of three current Fiat models at the Nanjing plant is expected to continue. With demand for the Sino-Italian cars slowly dwindling, Nanjing Fiat Auto was expected to continue production in the short term only to satisfy orders placed, and the manufacturing of spare parts to support the service of the cars already sold will also continue for years to come. However, recent reports indicate that as part of its divorce with Fiat, Nanjing acquired the rights to continue building the Palio Weekend wagon, Siena sedan and Perla (a larger sedan having been developed in China and based on the Siena platform) under a different badge. Component suppliers in China report that they have received no cancellation on shipments to the assembly plant,...
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Filed under: China , Euro , Plants/Manufacturing , Earnings/Financials , Chery , Alfa Romeo , FIAT Hot on the heels of Nanjing Auto's merger with SAIC , Fiat has announced it has pulled out of the automotive joint venture it had embarked upon with Nanjing. The Sino-Italian operation had been a money-losing enterprise for years. Fiat says that Nanjing failed to live up to its commitments to the joint venture after the Chinese auto group took over MG Rover, and that the divorce will enable the Italian automaker to re-strategize its business in China. Fiat is expected to partner instead with Chery Automobiles, which just announced another joint venture with Israel Corp . Fiat and Chery are in the process of setting up another joint venture to produce 175,000 cars annually starting in 2009, and leading to the introduction of Fiat Group division Alfa Romeo to the Chinese market. The separation affects only the cooperation between Fiat and Nanjing on the production of passenger cars, and...
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