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Filed under: Gadgets , SUVs , Tech , Ford , Lincoln When Ford launched its new SYNC in-car communications system in the Ford Focus, the crew in Dearborn may not have known just how popular the option would prove to be. While the SYNC system has started to infiltrate the rest of the Blue Oval line, its integration is apparently not moving fast enough for many consumers. Doug White, Vehicle Personalization Marketing & Planning manager at Ford says, "Customers and dealers were telling us that we needed SYNC on our flagship SUV and we felt we needed to respond to those concerns as quickly as we could. They essentially said, 'If you have it on Focus, why not Navigator.'" Sounds pretty reasonable to us. Considering that the Lincoln Navigator is the flagship product for Ford's up-market brand, it should be available with all the best techno-goodies available in the Ford arsenal. The retrofit kit is now a dealer-installed option for all 2008 model year Navigator and Navigator...
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Filed under: Car Buying , Gadgets , CES , Tech , Ford , Lifestyle Ford developed its SYNC system with Microsoft and has an 18-month exclusive license to sell the system, which is something we weren't aware of until recently. It turns out, however, that the exclusive rights aren't being wasted: Ford reports that SYNC-equipped cars are finding twice as many buyers as cars without SYNC. One dealer said "People who won't spend a dollar more for power door locks have to have SYNC." Keep in mind this news is coming from Ford, but clearly SYNC is appealing to the common customer. The multi-media controlling option appears to have won so many over by being easy to learn, genuinely useful for different age groups, and cheap at only $395. Scott Burgess of The Detroit News , when building his dream car , called it "the best $395 option of 2007." It also appears to be inverting the car buying decision for some, with people knowing that they want a car with SYNC then...
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Filed under: Etc. , Tech , BMW , DaimlerChrysler , Ford , GM Popular Mechanics is handing out its breakthrough awards , and Ford's SYNC made its way into the tech magazine's top 10 breakthrough products. SYNC's reasonable $395 price tag and voice recognition capability gave Ford and Microsoft's joint project the edge, and Popular Mechanics also really liked the fact that SYNC can read your text messages to you. SYNC will be available on 12 Ford products for the 2008 model year, with more availability in 2009. Ford wasn't the only automaker to make its way onto the breakthrough award list, either. GM, BMW, and DaimlerChrysler's joint Two-Mode Hybrid project was also recognized for its ability to save fuel on the gas guzzlers that need it most. [Source: Popular Mechanics] Read | Permalink | Email this | Comments
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Filed under: Etc. , Safety , Tech The mousetrap and mouse are locked in a constant battle for supremacy. The same is true with laws prohibiting texting while driving and the drivers who simply must text behind the wheel. Enter the capitalists: Microsoft and Nuance. Nuance makes voice recognition software and, combined with the Microsoft Sync system available in many Ford models, the driver would be able to dictate a text message to the car, and perhaps eventually do the same with e-mail. A Nuance spokeswoman said "We are aiming for natural communication between car and driver, which will have benefits for concentration and safety." The way things are going, there are simply so many more things you can do in a car that we wonder how the increased ability to multitask, even if by voice, will ultimately aid concentration on actual driving. But we'll wait to see how it all shakes out before issuing judgment... [Source: Auto Express] Read | Permalink | Email this | Comments
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