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  • Post-SEMA Surprise: The Scion xB Taco Truck!

    Filed under: Concept Cars , SEMA , Minivans/MPVs , Scion , Humor Click above for high-res gallery of the Scion xB Taco Truck The 2008 SEMA Show ended last week, but for some inexplicable reason, Toyota forget to mention this little diddy that was supposedly tucked away in a corner of the Las Vegas Convention Center. It is exactly what it's name implies: a Scion xB that's been transformed into a taco truck of all things. Normally SEMA project cars are tuned for superfluous high performance and look like rejects from the Paul Walker Sport Compact Hall of Fame, but the xB Taco Truck can at least do something, i.e. serve that staple of the Mexican diet to legions of hungry lunch goers. From what we can tell, the vehicle uses the xB's platform, keeps the front end and dash and ditches the rest to make room for a stainless steel mobile kitchen. The truck was reportedly built from scratch by Louie Contreras with hand-painted graphics applied by Kenton Parker. Good job guys, it's...
  • Leave it at home: Subaru Dex

    Filed under: Japan , Scion , Subaru , Toyota The JDM market is apparently enamored with vehicles that look like they're stuck in the shipping crate. We saw the first generation Toyota bB here as the Scion xB before it went on an eating binge and lost all its charm. That original bB went on to another generation, and has its own scions in form of some Daihatsu models. Subaru inked a deal back in April to share models between Toyota and Daihatsu, and this hideous little box with the star-motif badges is the result. There are three trim levels, and the Dex will relieve you of $15,000-$20,000. And here we thought even Subaru had relinquished its weird years ago. Turns out it was there all along, and the Dex is the ballcap-shaped box of contrived quirk that proves it. [Source: Inside Line ] Leave it at home: Subaru Dex originally appeared on Autoblog on Fri, 14 Nov 2008 08:01:00 EST. Please see our terms for use of feeds . Read | Permalink | Email this | Comments
  • Rumormill: Next-gen Scion tC will be Subaru-co-developed RWD coupe

    Filed under: Coupes , Scion , Subaru , Toyota , Rumormill Carscoop is reporting that Toyota has finally confirmed what many have long suspected: The next Scion tC will be a variant of the upcoming Subaru-Toyota rear-wheel-drive coupe project . At a press conference back in April, Toyota CEO Katsuaki Watanabe had confirmed that his company was jointly developing a pair of rear-wheel-drive sports cars with Subaru. Each brand would get its own version of the car, which would each be powered by one of Subaru's boxer engines. It looks like that powerplant will be around 2.0L in size and put out around 200 horsepower. Based on an all-new RWD platform, the affordable coupe should show up Stateside by the end of 2010, or possibly early 2011. That new tC will probably be joined by a version of the iQ minicar in Scion dealerships as well, also according to Carscoop 's Toyota insiders. A reborn, rebadged Celica and a Smart-fighter could be a compelling pair for Toyota's youth brand. As...
  • SEMA 2008: Scion concepts aplenty

    Filed under: Aftermarket , SEMA , Tuners , Scion Click above for high-res gallery of the Scion SEMA cars This is Scion's fifth year as a SEMA attendee, and it's arguably their best. Being the younger, hipper, tunier Toyota it makes sense they show up here with six concepts to spark customers' imaginations. To that end, they've brought several fun and outrageous customs from designers such as Mark Arcenal , Eddie Hahm (above), Drag Cartel , John Pangilinan , Rogue Status , MV Designz , Raging Bull , Blaine Fontana, Kenton Parker, Jeff Soto, and Christian Rado . There are three xBs, an xD and a few tCs in the official booth alone. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with the winner to be announced during SEMA. Our absolute favorite is the one done up by Eddie Hahm of "Fast Eddie's Garage" fame. He took it retro and created an homage to a time when hot rodding meant more than mounting dubs and a bodykit. Fatlace founder...
  • Scion finally coming to Canada in 2010

    Filed under: Scion , Toyota Canadians waiting for the day when they can purchase a Scion without heading south of the boarder can soon rejoice. Toyota's "hip" brand will go on sale in Canada in 2010, seven years after the marquee went on sale in the U.S. Canada will receive all three Scions at launch, the tC the xB, and the xD. And Scion ordering will be no different than it is in the States, with plenty of a-la-carte options available to personalize your Gen Y-mobile. Although sales have taken a hit of late, Scion has been very successful for Toyota overall, as 70% of all Scion buyers are new to the Toyota family. We're just wondering why it took so long to bring our Canadian brethren to the dinner table in the first place. Thanks for the tip, Jarrett! [Source: Toyota] Continue reading Scion finally coming to Canada in 2010 Permalink | Email this | Comments
  • Toyota seriously considering separate Prius brand

    Filed under: Hybrids/Alternative , Green , Scion , Toyota This isn't the first time we've heard that Toyota might spin off the Prius as a separate brand much like Scion. But we now have the most concrete news about the automaker's plans we've seen yet. Micheline Maynard of The New York Times talked with James E. Lentz, president of Toyota Motor Sales U.S.A. recently who said he was actively lobbying Toyota for the Prius brand spinoff and that the company was working on future models to expand the lineup. Lentz said he was pushing for a Yaris-sized Prius and a "Prius on steroids." He wouldn't comment on rumors of a Prius crossover, however. Lentz also said the new line would be sold alongside Toyota vehicles instead of separately like the company's Lexus brand. When might this new Prius brand be approved by Toyota? Lentz would only say that he has a meeting in Japan next month. Maynard writes that in all her years covering Toyota, "...I can say that...
  • Toyota iQ could come Stateside wearing Scion badge

    Filed under: LA Auto Show , Economy , Hatchbacks , Scion , Toyota Click above for a high-res gallery of the Toyota iQ Rumors have been swirling over the past few months that Toyota was considering bringing its iQ mini-car to the States, and according to MotorTrend that's exactly what's going to happen at the LA Auto Show this November, where Toyota will unveil a U.S.-spec iQ wearing Scion badges. The iQ - originally destined for sale in Japan and Europe - features a 3+1 seating arrangement and motivated by either a gasoline-powered 1.0-liter three-pot or a 1.4-liter diesel. However, MT speculates that the Yaris' 1.5-liter four, mated to a manual gearbox or CVT will be fitted for duty in the U.S. Ideally, the Scion iQ would have to be priced at or below its direct competitor, the Smart ForTwo, so expect a sticker of under $15,000 if and when it goes on sale. The rationale behind offering the iQ as a Scion would finally give some credence to the brand's targeted urban demographic...
  • SEMA Preview: Scion bringing a six pack

    Filed under: Aftermarket , SEMA , Tuners , Scion Click above for galler of all six Scion SEMA cars Scion's been a perennial SEMA attendee for the last five years, with customization being a central tenet of the brand. This year, the cool-seeking Toyota nameplate is bringing a sextet of vehicles, three each of tCs and xBs, all customized. The xBs were sent out to customizers to get thematic treatments. The three art cars embody different ideas; one's a camper in the vein of Westfalia Volkswagens, another's been chopped and dropped to create a lakebed hot rod, while our favorite is an ersatz Roach Coach. Blaine Fontana was responsible for the camper conversion, while Jeff Soto whipped up the salt flats car, and Kenton Parker decided to celebrate the xB's non-curvy shape with the foodservice conversion. Bonneville speed trial cars serve as inspiration for one of the customized tCs, as well. Scion distributed three tCs to customizers for the 2008 Scion Tuner Challenge, with...
  • Monterey 2008: The Toyota Race of Legends

    Filed under: Motorsports , Time Warp , Scion Click image above for high-res gallery from Laguna Seca This year's edition of The Toyota Race of Legends looked to be another exciting race, giving fans a chance to see former racing greats mix it up in identically prepared Scion tCs. Basically they are the same cars that are used in Long Beach for the Pro/Celebrity Race. The lineup of drivers included last year's winner, Derek Bell, along with other former F1 and sports car racers like Eddie Cheever, Danny Sullivan, Johnny Herbert, Alan Jones, John Watson, Jean-Pierre Jarier, Patrick Tambay, and Alain de Cadenet, as well as current Toyota F1 hot shoe, Timo Glock. As a bit of a twist in the proceedings, local tuner and sometime racer Bruce Canepa had won a spot on the grid during a charity auction. Bruce quickly promised to beat the pants off the pros, citing his experience at Laguna Seca (his shop is just down the road), his prior racing experience (he has teamed with Bobby Rahal and...
  • Scion sales are down, brand image influx

    Filed under: Economy , Scion , Toyota Click above for a high-res gallery of the 2008 Scion xB. My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month. Only a year after the redesign of the xB and xD, the Scion site is seeing less than half the traffic. Overall, year over year sales fell for 17 strait months until March, when gas...
  • Scion to go road racing in KONI Challenge

    Filed under: Motorsports , Scion Hit the image above for a high-res view Four years after it first hit showrooms, the Scion tC will finally make a showing in a professional road racing series. And no, factory optioned and equipped vehicles being tossed around Long Beach by B-list celebrities cannot be considered professional. A tC has already been heavily modified to compete in the Formula Drift series, but the peppy compact's road race profile, outside the annual celebrity race of course, has been relatively low. This weekend though, Toyota's sporty little coupe will be moving up from amateur abuse to make its big time debut in Grand-Am's KONI Challenge Series. This week's race will take place at Mid-Ohio Sports Car Course in Lexington, OH and the tC will be part of the ST (Sport Touring) class. The Scion's venture into the KONI series is being fueled by communications firm Jackson-Dawson, TRD and BGB Motorsports. Driver and team manager Dan (pronounced Don) Gardner...
  • Scion xD Limited Edition Release Series 1.0 starting at $16,549

    Filed under: Car Buying , Hatchbacks , Scion Click above for a high-res gallery of the Scion xD Release Series 1.0. Scion seems to release more limited-edition models than we have fingers and toes to count, and it's continuing that tradition this June with the xD Release Series 1.0. Scion's attempt to differentiate the xD RS 1.0 from its staid siblings includes a Hot Lava paint job, a DAMD four-piece body kit and a rear spoiler. The magma-themed exterior works its way inside with color-matching trim and seat inserts, while a RAZO shift knob, TRD lowering springs and model-specific wheel covers (wheel covers, really?) round out the poser package. Scion is limiting production of the xD RS 1.0 to 2,000 units with an MSRP set at $1,999 over the standard xD's $14,550 base price (not including the $640 destination charge). Gallery: Scion xD Limited Edition Release Series 1.0 Continue reading Scion xD Limited Edition Release Series 1.0 starting at $16,549 Permalink | Email this | Comments
  • Trouble at the top? Toyota vehicles sitting longer on dealer lots

    Filed under: Car Buying , SUVs , Trucks/Pickups , Plants/Manufacturing , Scion , Toyota Although Toyota has recently claimed the title of the World's Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn't all it's cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota's line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed units to an all-time high. Automotive News quotes an unnamed Toyota dealer as saying, "Last month, Southeast Toyota had 9,700 vehicles that had been turned down twice by dealers and are either sitting at the port or at sea. That's a significant number." Right now, Toyota/Scion has a high 58-day supply of available inventory on hand. Some dealers, though, see the high number of available...
  • Scion picks a partner for HD Radio

    Filed under: Gadgets , Tech , Scion , Toyota Scion has selected iBiquity Digital to provide HD Radio technology in some of its audio systems. Scion hasn't said how it plans to integrate iBiquity into Scions, or which cars will get the systems first, but the partnership marks another incursion of HD Radio into the mass market -- BMW, Ford and Jaguar already offer it, with Volvo opening the HD spigot next year. HD Radio offers stations the ability to transmit multiple programs over a single FM frequency with crystal clear reception -- and there are more than 1,600 stations across the nation, available to 83-percent of the country. In the future, HD plans to introduce features that will match or better those offered by satellite radio. But unlike satellite radio, HD is free. [Source: Toyota ] Read | Permalink | Email this | Comments
  • VIDEO: Scion's interacitve advertisement causes passers-by to flail

    Filed under: Coupes , Marketing/Advertising , Tech , Scion Click above to view video after jump While the Scion tC Release Series 4.0 is little more than a body-kit and a paint job for a sporty two-door in need of a redesign, we imagine that a few more of them could move off the lots with cool advertising like you see in the video pasted after the break . This type of interactive advertising is pretty cool, in a Minority Report sort-of-way. If we are going to be continually bombarded with billboards, they may as well be cool to look at and interactive. From the looks of things, the game-like display that Scion and InWindow teamed up to create is rather attention grabbing. Click after the jump to view for yourself. [Source: Youtube via Engadget ] Continue reading VIDEO: Scion's interacitve advertisement causes passers-by to flail Permalink | Email this | Comments
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