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Filed under: Frankfurt Auto Show , Euro , Hatchbacks , GM , Saturn , Opel , Vauxhall Click above for high-res gallery of fourth-gen Astra sneak peek We just told you about Bob Lutz' comments that the Saturn Astra is too expensive and not making any money in the U.S., but that may change when the next iteration arrives. Of course, the next Astra will debut in Europe first as an Opel (and Vauxhall in the UK), but we suspect that GM will offer it in the U.S. again, especially if the automaker can build it locally so that it's not dogged by a weak currency exchange like the current model. Though not scheduled to debut until late next year at the 2009 Frankfurt Motor Show , the fourth-gen Astra is making an appearance today in a couple of sketches released by General Motors Europe. The design is said to take direct inspiration from the new Insignia , which itself will become the next-gen Saturn Aura. The all-new Astra will be based on the Delta II platform with vehicles like the Chevy...
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Filed under: Car Buying , Economy , Euro , Hatchbacks , GM , Saturn Click above for high-res gallery of the 2008 Saturn Astra XR Car buyers here in the States are clamoring for fuel efficient transportation, but so far the Saturn Astra hasn't been on the top of buyers lists. The Astra is a smash hit in Europe and we liked it during its short stay in the Autoblog Garage , but it may just be too expensive compared to the competition with a starting price of $16,495. General Motors isn't keeping the price high to make a profit on the small volume import, either. GM vice chairman and quote master Bob Lutz told Automotive News that the Belgian-made Astra isn't profitable in the U.S. at all anymore due to the weak value of the Dollar vs. the Euro. The Astra has gone up in price by $500 since its introduction to reflect the broadening gap between the two currencies, and the price hike was implemented only to lessen the hit from the currency exchange. The Astra is not just a financial...
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Filed under: Spy Photos , Euro , GM , Saturn , Opel , Vauxhall Ja, Bjorn, tink dat's de new Astra? Shoor looks like it, Jan. Lutz will be asking you to kiss this thing when it comes out from under that checkerboard camo. The current Astra is good, and the new one promises to be better, with looks that aren't revolutionary, but nicely done nonetheless. We'll see this world car version of the Astra sometime around 2011 with a variety of drivetrains, including hybrid power. The C-Pillar remains obscured, leaving our curiosity about the hatch's ultimate form unfulfilled. From what we can see, though, the new Astra will be like the current Astra - competitively styled and priced. [Source: autoblog.nl ] Read | Permalink | Email this | Comments
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Filed under: Marketing/Advertising , Hatchbacks , GM , Saturn Click the image above for a high-res view. Need a new car? If you're the Saturn Astra is on your shopping list, be wary of saliva spots... and while you're at it, pucker up. GM is running a Saturn "Kiss My Astra" contest, in which entrants are directed to capture their adventures in Saturn smooching on camera and upload them to the I M Saturn website . There, the online community of Saturn fans (we know, we were surprised, too) will judge the photos and declare a winner in September. The prize is a Saturn Astra XR. You're free to make out with any Astra you like, even your neighbor's, though you might officially become the neighborhood weirdo if people catch you locking lips with their ride. GM's Bob Lutz demonstrates his man-car love technique in the enclosed galery. Somebody turn a hose on this guy. Gallery: Kiss My Saturn Astra [Source: Inside Line ] Read | Permalink | Email this | Comments
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Filed under: Sedans/Saloons , Euro , Hatchbacks , Saturn , Opel Over in Europe, midsize cars like the Opel Vectra, Renault Laguna and Ford Mondeo have long been offered in multiple body configurations including four-door sedans, station wagons and, of course, five-door hatchbacks. Unlike Americans, who for some reason are averse to a fifth body opening unless the vehicle rides 4 to 6 inches higher than it should, Europeans have always appreciated the extra utility. The Opel Vectra is being replaced this summer by the redesigned and renamed Insignia, but so far we've only seen photos (either spy pics or official GM shots) of the four-door sedan that will likely land here later next year as the next Saturn Aura. A sharp-eyed photographer, however, has captured what may be the first shots of the new hatchback Insignia. The five-door version doesn't look radically different from the sedan, the main variance being the shorter rear deck that's attached to the rear glass. Will the...
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Filed under: Etc. , Marketing/Advertising , Saturn , Lifestyle GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog , www.ImSaturn.com will feature news about Saturn along with photos and videos you haven't seen anywhere else. Like other social networking sites, you can join in on the fun by starting or joining groups where people with like-interests gather together and talk. The first 400 members get a free t-shirt, but if you want one you'd better hurry 'cause there are already 300-plus members. What uber-hip marketing strategy would be complete without internet speak? Saturn's got that covered too. I M Saturn and U R 2! [Source: I M Saturn ] Read | Permalink | Email this | Comments
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Filed under: Coupes , Euro , Hatchbacks , GM , Saturn The Saturn Astra represents a quantum leap forward for GM in the small car market. For a mere $100 million, which is chicken feed for a new product, the General traded in the uninspiring Ion for the European juggernaut Opel Astra. Many thought GM was merely buying time (literally) until a truly global Astra appears in 2010, since we've been told for years that it was too expensive (see: Focus ) to retro-fit a Euro-car for the US Market. Maximum Bob has turned that paradigm upside down, as he explained that the spared development costs have netted GM savings of about $900 million. Of course, GM would probably never shell out $1 billion for a small car with a volume of 45,000 units per year, but since the General makes products all over the globe, it makes sense to sell the best cars and trucks wherever it can. If it helps keep your factories at full capacity while saving $900 million at the same time, than that's cool, too. Hey...
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Filed under: Convertibles , Coupes , Economy , Sedans/Saloons , SUVs , Trucks/Pickups , Crossovers/CUVs , Supercars , BMW , GM , Honda , MINI Every year the Automobile Journalists Association of Canada (AJAC) pick the top new vehicles by category to give their Canadian comrades a reference point for potential purchases. The AJAC tested 177 vehicles in an event at Niagra they call "Test Fest" to come up with their final list, which you can find after the jump . Even though Canadians have different automotive tastes than us Yanks, they seem to like many of the same cars we do. The AJAC picked the Audi R8 as its "Most Coveted Vehicle", the Honda Accord was honored as best family car, and the Audi S5 took honors for best sports car over $50,000, all of which are fine picks with us. We do, however, question the Nissan Rogue as Best New SUV/CUV under $35,000. It's also interesting to note that no Toyotas made the final list of 12, and GM was the only U.S. domestic to hit...
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