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Filed under: Hybrids/Alternative , Marketing/Advertising , Videos , Honda Click above to watch commercial after the jump The new Honda Insight, while not technically a full parallel hybrid like the Prius (it can cruise on electric power alone but not accelerate...
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Filed under: Etc. , Marketing/Advertising Kentucky Fried Chicken's year over year sales dropped by 1% in 2008, and the Colonel is thinking outside the bucket to ensure that the trend is reversed. KFC has taken upon itself to fill potholes in major cities...
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Filed under: Marketing/Advertising , Videos , Crossovers/CUVs , Acura Click above to see Acura's Wall Art commercial and the making of Perhaps along with the daring it has shown in its styling as of late, Acura has decided to flirt with bold commercial...
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Filed under: Marketing/Advertising , Hatchbacks , Volkswagen Back in 2006, Volkswagen of America's public relations department had what they thought was a brilliant idea to rename the fifth-generation Golf as the Rabbit... again. Back when VW's first front-wheel-drive hatchback replaced the iconic Beetle in the United States, it was introduced as the Rabbit, despite the fact that the rest of the world knew it as the Golf. VeeDub apparently thought that we megalomaniacal Americans preferred our own personalized nameplate over what the rest of the world got. Not anymore. It seems that the marketing move did little to influence actual sales of the vehicle, so it's back to the drawing board. According to Car and Driver , when the sixth-generation hatchback hits American shores, probably as a 2010 model, it will once again be christened the Golf, and hopefully for good this time. Gallery: Volkswagen Golf VI [Source: Car and Driver ] Wassership Down: VW seen euthanizing the Rabbit...
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Filed under: Coupes , Sports/GTs , Marketing/Advertising , Videos , Hyundai 2010 Hyundai Genesis Coupe - Click above for high-res gallery In just a little bit, Hyundai will be allowing fans and gawkers the rare opportunity to participate in the official press introduction of its new 2010 Genesis Coupe. When new models come to market, automakers typically invite members of the media to some location where they get to listen a presentation on the technical details and marketing plans before going out for a first drive. The information shared during these events eventually gets passed on to you, the readers. Hyundai is holding its Genesis Coupe launch event as this you read this, and now you can join in by tuning in to a live streaming feed right here on the internet. Those of you looking for insights on the Genny Coupe can head over to http://genesispresspass.com/live/ at 11am EDT. You can even still submit your questions now to the Hyundai executives via a form on the site, and they may...
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Filed under: Trends , Marketing/Advertising , Earnings/Financials , Tokyo Auto Salon What if one of the world's preeminent auto nations threw a party and nobody came? That's the question on everyone's minds today as the Japan Automobile Manufacturers Association (JAMA) has announced that most of the world's major automakers have decided to sit out this fall's show. We already knew about the Detroit 3 taking a pass, but now, word from Automotive News is that Audi, BMW, Jaguar, Land Rover, Mercedes, Renault, Volkswagen and Volvo will apparently be skipping out as well. In a news conference that JAMA chairman Satoshi Aoki called a "once-in-a-hundred-years crisis," the organization confirmed to media members that just 122 exhibitors will hawk their wares - nearly half of 2007's total of 241. The departure of those manufacturers represents a loss estimated to be in the tens of millions of dollars for JAMA and the local economy (if not more), as costs associated...
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Filed under: Marketing/Advertising , Vauxhall , Lifestyle Click above for a gallery of Kelsey-designed Vauxhall Collective accessories The folks charged with recasting perceptions of a brand aren't unlike home run hitters: a lot more misses than hits, but when they do hit it's often spectacular. This particular at-bat with Vauxhall, however, is probably a foul tip at best. The folks at the brand behind the griffin, whose logo was redesigned last year to be more dynamic and contemporary, has teamed with British shoe designer Jonathan Kelsey to create a Vauxhall Collective "luxury driving set." Kelsey is from the Jimmy Choo/Mulberry end of the fashion spectrum, and was asked to create line that celebrated "the great British Road trip." That's what he did... if you're going on a road trip with a '70s-era Elton John or Liberace. The three pieces - steering wheel cover, studded driving gloves, and keychain - will run you £195 (US $284). If you think...
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Filed under: Marketing/Advertising , Audi , Lifestyle It's official: after General Motors gave up its place in the batter's box, Audi has become "The official luxury vehicle of the New York Yankees." For you regular Yankee fans, not much will change, except seeing the Audi logo when you look up at the H&R Block Suite Level and happen upon Audi cars in the Babe Ruth Plaza on occasional display dates. For you Yankees fans who like to spend a lot of money when you see a baseball game, you'll now be visiting the Audi Yankees Club, where Audi logos will adorn the doors, napkins, brochures and televisions. The partnership will last for three years until the end of the 2011 season. Audi becomes official luxury vehicle of the New York Yankees originally appeared on Autoblog on Mon, 23 Mar 2009 18:01:00 EST. Please see our terms for use of feeds . Permalink | Email this | Comments
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