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Filed under: Hyundai , Earnings/Financials Hyundai's Assurance program , launched by the automaker in early January to give wary customers peace of mind if they lose their jobs during the first year of Hyundai ownership, appears to be working. According to the Korean automaker, the program is attracting shoppers. "We think it's responsible for a 10 to 15 percent incremental increase in interest," said John Krafcik, acting CEO of Hyundai Motor America. January sales numbers seem to support the automaker's claim. While nearly every other car manufacturer reported double-digit sales declines last month, Hyundai sales were up 14.3% compared to the same period last year. Krafcik credits the sales increase to the publicity surrounding the Genesis sedan being named the North American Car of the Year , and its unique Assurance program. Only two customers have returned cars under the program, and the automaker is committed to run it until the end of 2009... plenty of time to...
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Filed under: Sedans/Saloons , Hyundai Click above for a high-res gallery of the 2009 Hyundai Genesis sedan Hyundai made it clear from the onset that the new Genesis sedan would upset the balance in the luxury world, particularly at the expense of Lexus. Consumer Reports' latest round of testing proves that Hyundai has succeeded in dethroning Toyota's luxury arm as the latest credible entry into the "Upscale Sedan" arena. Just as Lexus was once the upstart that ruffled feathers, it's Hyundai's turn, and they are making the most of the opportunity with a win against all comers from the likes of Acura, Lincoln, Saab and Lexus, which had previously held the top overall spot with its ES350 sedan. Despite the Genesis' win in direct testing, Consumer Reports doesn't have enough data to rate the sedan as "Recommended." The same goes for the ES350, which means that the Acura TL is the only competitor in the segment that officially gets CR 's nod. Regardless...
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