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Filed under: Concept Cars , Economy , Hatchbacks , Chevrolet , GM , Opinion/Editorial In the wake of the Chevy Beat news that started pounding the wires before the 4th of July weekend, the Wall Street Journal reached out to Bob Lutz for some commentary on the topic. Lutz, in an email to the Journal, said, "We always thought we'd do it at some point, but now it obviously enjoys a much higher priority." Based on what the Journal says, this loosely translates to "the 2012 timeframe." Unfortunately for GM, this is a car that its U.S. operation needs approximately yesterday. It would behoove the brain trust in the RenCen to stop debating this and simply end all the speculation by formally announcing a U.S. Beat and attaching a timetable, already (as in, now). We think that the car's appearance as an Autobot in next summer's Transformers follow-up will help create enough public interest for that GM will be forced to make some sort declaration if they haven't...
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Filed under: Concept Cars , Economy , Hatchbacks , Chevrolet , GM Click image for a high res gallery of the Beat GM knows it needs an economical, mass-market, mass-appeal small car -- badly. Yes, it has the Aveo, but it's underwhelming in all respects, and sure, it's currently pimping the Cobalt XFE , but that car's about as exciting as an episode of Antiques Roadshow . Corsa? Not engineering the current one to be U.S.-compliant probably wasn't the greatest idea. The answer? MarketWatch says The General has summoned its inner Janet and cried, "Gimmie a Beat!" GM has yet to make a formal announcement, but word is, the Chevy Beat is indeed coming to the U.S. market. The broader public will get a really good look at it next Summer in the Transformers sequel , and as was the case with the Camaro, they'll be looking at a car they'll (apparently) be able to buy. If GM is smart, the screen-to-showroom transition won't take two years as it has with Camaro....
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Filed under: Economy , Etc. , Marketing/Advertising , Hatchbacks , Chevrolet , GM You know how there was a question of whether or not we'd ever see the Chevy Beat for sale in North America? The answer to that question is looking more like a big fat yes. Of course, a subcompact like the Beat makes perfect sense in a landscape where gas is selling for well over $4 a gallon in many areas. Our quasi-confirmation comes not from El Generalissimo, however, but from the set of Transformers 2 , which was recently given its tagline: Revenge of the Fallen . In the photo above, next to Bumblebee, is the Chevy Beat -- partially covered, but the Beat nonetheless. You know what putting it in the movie does, right? It makes people want it. Last summer, it was the Camaro. Next summer, it looks like GM's gonna make the Beat a big star. You can see the above photo and more from the set at the Transformers Live Action Movie Blog . Thanks for the tip, Cory! Gallery: New York Auto Show: 2007 Chevy Beat...
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