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• Edge vs. Lambdas - money talks

  Filed under: Trends , Marketing/Advertising , Crossovers/CUVs , Ford Ford sent but a single model into the roiling crossover market battle with GM's Lambda trio quartet . How did the Edge move 130,000 units alone while GM needed the aggregated sales of the GMC Acadia, Buick Enclave, and Saturn Outlook to close 137,000 deals? Money. It's a simple case of throwing lots of bucks behind a product and making it hot. Ford backed the Edge with about $179 million in media buys, while GM spent less in total for all three Lambdas. Having three branches on the same tree doesn't give quite the same bang for the buck as you can get throwing it all behind a single product, too. The advertising campaign for the Edge saw Ford hitting the web with a vengance, in addition to being placed well with several programming tie-ins. Viewers of American Idol and Extreme Makeover were treated to the Edge blitz, with snappy spots from David Mamet highlighting the Edge's speed and serenity. Overall... Posted Feb 06 2008, 05:48 AM by Autoblog Filed under: Ford, Crossovers/CUVs, GM, Buick, suv, sales, CUV, marketing, Marketing/Advertising, general motors, GeneralMotors, crossover, Saturn, GMC, Trends, Edge, lambda

• Compact, seven-seat Chevy crossover coming to the U.S.

  Filed under: Minivans/MPVs , Euro , Crossovers/CUVs , Chevrolet , GM , Saturn While GM's new labor contract with the UAW has been out for some time , it took some snooping on the part of Automotive News to find out that one of the models set to be produced at the General's Hamtramck, Mich. plant will be a new seven-seat people mover. The imaginative codename for the new model is the MPV-7, which will find inspiration from the next generation Opel Zafira. According to AN 's sources, it will sport a more manly exterior, with a box shape to make room for a "unique interior." The minivan replacement will carry a Chevrolet emblem at first, with a Saturn-badged variant to follow. Pricing is expected to be in the upper-$20k to $30,000 realm and GM plans to sell 100,000 units annually, both in the U.S. and Europe. If Ford decides to bring over a version of its S-Max from the UK, this could be the beginning of a competitive segment here in the States. [Source: Automotive News... Posted Nov 12 2007, 12:29 AM by Autoblog Filed under: Euro, Crossovers/CUVs, GM, Chevrolet, Minivan, Minivans/MPVs, general motors, GeneralMotors, crossover, Saturn, mpv-7, people mover, PeopleMover

• Cadillac names new global design chief, elation ensues

  Filed under: Concept Cars , Sedans/Saloons , Crossovers/CUVs , Cadillac var digg_url = 'http://digg.com/offbeat_news/Cadillac_gets_a_new_designer_Get_excited/'; Cadillac's much ballyhooed design revival just got a bit more compelling with the addition... Posted Aug 19 2007, 07:22 PM by Autoblog Filed under: Crossovers/CUVs, GM, Sedans/Saloons, Concept Cars, CUV, Cadillac, general motors, GeneralMotors, clay dean, crossover, ClayDean, cts, global design, GlobalDesign, design