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Filed under: Trends , Plants/Manufacturing , Ford , Lincoln , Mercury A bitingly cold wind is sweeping through the Motor City this day, but the bigger chill continues to be the rapidly increasing number of idle plants from Detroit's automakers. As part of a previously-announced bid to trim first-quarter output by nearly 38%, Ford now says it will shut down ten North American factories the week of January 5. Unlike Chrysler's planned one month downtime (where they eerily won't commit to start dates), the Blue Oval has confirmed plans to re-light the fires in eight of those plants beginning the week of January 12. That means that during the week of January 5, Ford's only active North American plants will be in Dearborn ( F-150 ), and Kansas City (F-150, Escape / Mercury Mariner ). The week of January 12 will see all facilities up save Hermosillo, Mexico ( Fusion , Milan, Lincoln MKZ ) and Oakville, Ontario, where the Flex , Edge , and MKX are built. Ford is angling to cut...
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Filed under: Sedans/Saloons , Marketing/Advertising , Videos , Crossovers/CUVs , Ford Click above to watch Ford's new commercial for Canada Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form the silhouette of a Fusion and an Edge. The vehicles are very recognizable too, even though the 18 or so hominids use very minimal props. It's hard to say whether the ad is neat or creepy, so we'll let you decide in the comments after watching the 30-second clip after the jump . Thanks for the tip, Darryl! [Source: YouTube ] Continue reading VIDEO: Ford of Canada makes cars out of people Read | Permalink | Email this | Comments
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Filed under: Trends , Marketing/Advertising , Crossovers/CUVs , Ford Ford sent but a single model into the roiling crossover market battle with GM's Lambda trio quartet . How did the Edge move 130,000 units alone while GM needed the aggregated sales of the GMC Acadia, Buick Enclave, and Saturn Outlook to close 137,000 deals? Money. It's a simple case of throwing lots of bucks behind a product and making it hot. Ford backed the Edge with about $179 million in media buys, while GM spent less in total for all three Lambdas. Having three branches on the same tree doesn't give quite the same bang for the buck as you can get throwing it all behind a single product, too. The advertising campaign for the Edge saw Ford hitting the web with a vengance, in addition to being placed well with several programming tie-ins. Viewers of American Idol and Extreme Makeover were treated to the Edge blitz, with snappy spots from David Mamet highlighting the Edge's speed and serenity. Overall...
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Filed under: Etc. , Crossovers/CUVs , Ford It seems like America is the only place where American cars aren't popular. Buick has huge numbers in China, and Ford's having a lot of success in Brazil. Sales of the Fusion sedan took off to the point that it now leads the midsize segment there. Riding high on the Fusion's success, Ford's sending the Edge below the equator. The Edge will join a lineup that includes the new Ka compact (which shares the Fiat 500's platform), the EcoSport small 'Ute, and the Fiesta . Ford's also pumping $1 billion into it's Brazilian operations to keep the stampede going. Ford do Brasil has had 15 quarters of profit and earnings are up 72-percent over last year. The infusion of cash will go into Ford's local products, which will help the rest of their lineup come closer to the Edge's excellence. Press release after the jump. [Source: Ford] Gallery: Ford Ka Gallery: Ford EcoSport Gallery: Ford Fiesta ST Mototune Continue reading...
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Filed under: Trends , Etc. , Ford Rather than have disparate design wings flung across the globe, all speaking in a different tongue, Ford's tasking J Mays with teaching everyone the design equivalent of Esperanto . The new, unified, global design language will replace the "Kinetic Design" that Ford of Europe employs, as well as superseding the "Bold American" motif we get here in the United States. We're not likely to see the Edge pick up any Mondeo themes any time soon, but Mays is looking forward about six years to see the convergence come to fruition on a new generation of vehicles. Ford is looking inward, trying to divest some of the PAG largesse while simultaneously reinvigorating the core Ford brand. New, cohesive, and most of all exciting design is key to transforming Ford, and Mays will serve as overlord from his London base of operations. While you'd think that something as important as global design for such a huge automaker would be cloistered in the bowels Dearborn, Mays says...
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Filed under: Coupes , Trucks/Pickups , Etc. , Marketing/Advertising , Crossovers/CUVs , Ford Americans spend billions of dollars on breakfast cereal every year, and there is no better way to place advertising at the family breakfast table. Ford knows...
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