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Filed under: Trucks/Pickups , Marketing/Advertising , Dodge , Ford Click either image for a high-res gallery When automakers unveiled an all-new, full-size pickup a couple years ago, copious amounts of cash would pour in for months on end. A lousy economy and a flat-lined auto industry has made the launches of the 2009 Ford F-150 and Dodge Ram far less exciting for their perspective owners, and proof can be found in the form of cash on hoods. Both trucks hit the market with substantial incentives to help push the new haulers into the hands of truck-weary Americans. The F-150 comes with $2,000 in factory rebates regardless of cab configuration, and the Ram 1500 gets $1,000 and the 2500 and 3500 receive $2,000 in OEM assistance. The move comes as little surprise as the construction projects in the US have slowed and this summer's $4 per gallon gasoline has scared thousands of potential buyers out of the truck market. Both Ford and Chrysler (GM?) are hoping monetary assistance will bring...
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Filed under: Trucks/Pickups , Dodge , Ford Yesterday we told you that the new Ford F-150 was selected by the Texas Auto Writers Association as the Truck of Texas. However, it turned out there were two seemingly contradictory press releases on the Ford and Chrysler web sites both laying claim to the title. As always, the devil is in the details. Apparently, they do things different in Texas. At the annual TAWA Truck Rodeo they pick winners in a dozen different categories for pickups, SUVs and CUVs. They do something similar in dog shows where they select the best of each breed. However, in dog shows they bring out the best of each breed and select a best in show . You might think that TAWA would look at their category winners and select a best of overall vehicle to be deemed the "Truck of Texas." Not quite. We consulted universally acknowledged pickup truck expert Mike Levine for a little information about what goes on in Texas. Apparently, being selected the best in category is...
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Filed under: Trucks/Pickups , Marketing/Advertising , Dodge , Ford Click above for high-res gallery of the 2009 Ford F-150 Ford has managed to snag an important early victory over the equally-new Dodge Ram by being crowned the 2009 Truck of Texas over the weekend. Both the Dodge Ram and Ford F-150 are nearly all new for '09 and are competing against stiff competition from the relatively new Chevy Silverado and Toyota Tundra for a parking spot in Texan garages. Some 15% of full-size trucks sold in the United States end up in Texas and the sales crown usually goes to the Truck of Texas award winner. The Blue Oval also managed to snag the best truck-line award, the best SUV of Texas and the best CUV of Texas with its Expedition King Ranch and new Flex , respectively. Mopar fans will be happy to know that Dodge didn't leave the Lone Star state empty handed. We're not sure how given that the F-150 is also a full-size truck and took the top trophy overal, but the new '09 Ram managed...
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Filed under: Car Buying , Trucks/Pickups , Chevrolet , Dodge , Ford , GM , Nissan , Toyota , Earnings/Financials While the big news story surrounding 2007 sales is that Toyota passed Ford as the No. 2 best-selling automaker in the U.S. last year , there were plenty of interesting battles happening between individual models, as well. The truck segment, though shrinking, is still the most competitive in the U.S. market, and 2007 saw the most serious challenge yet to the domestics' market dominance with the introduction of the 2007 Toyota Tundra. While the F-Series pickup retained its title of Best-Selling Truck for the 31st year in a row (also the Best-Selling Vehicle in the U.S. for the 26th year in a row), its sales fell 13.2% to 690,589. And to think, the F-Series' best-selling year ever was just three years ago in 2004 when it sold 939,511 units. Give the F-Series credit, however, for retaining its No. 1 position despite a brand new Chevy Silverado and GMC Sierra on the market...
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Filed under: Car Buying , Trucks/Pickups , Chevrolet , Dodge , Ford , Toyota Even with two all-new models on the market, pickup truck sales have been dragging for a few months now. The battered housing market and high gas prices have been blamed for the...
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