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Filed under: Detroit Auto Show , Coupes , Hybrids/Alternative , Green , Chevrolet , GM Wired magazine got in the queue for some face time with Bob Lutz at the Detroit Auto Show, and came back with a quote that's raised a few brows. When asked what the target market for the car would be, Lutz said "I don't know. You'd like to have it at about $30,000 for the customer, but what I'm hearing from the team is we're not going to get there.... f it costs closer to 40 than 30, well, that's too bad." The issue is the timeline. His engineering team said that if they had more time they could cost-optimize the car, but Lutz doesn't want to wait for that. As for the recent go-round about when the Volt would appear , November 2010 is such a firm deadline in his mind that when it comes to the internal team, his only question is: "What is there about November 2010 that you don't understand?" Lutz must know how important it will be to price this car competitively...
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