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Filed under: Euro , Marketing/Advertising , Crossovers/CUVs , Dodge Click above for a gallery of the Baby Made on Board promo materials var digg_url = 'http://digg.com/autos/Chrysler_promo_tells_Belgians_to_get_laid_in_Dodge_Journey'; When we read the tip from reader Thijs B. telling us that in Belgium, Dodge is planning a Journey launch promo centered around backseat baby-making, we thought it was a big joke. So we started using our Google powers to see what else we could dig up. And guess what? It's legit. If you go to babymadeonboard.be , you'll be greeted by the screen above, which features a play on those annoying "Baby On Board" window signs that were ubiquitous during the 80s . It's paired with a countdown timer that will zero out on the weekend of June 14, which is when the Dodge Journey officially launches in Belgium. A quick WHOIS lookup on DNS.be reveals that the site's domain name is registered to someone at the Brussels office of Proximity...
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Filed under: SUVs , Marketing/Advertising , Videos , Crossovers/CUVs , Subaru Click above to view video after the jump Subaru of Canada has shown its twisted sense of humor with this new commercial for the Subaru Forester that plays off the whole "sexy babes washing a car" motif. Instead of busty blondes, however, the Japanese automaker supplants sumo wrestlers who thrown sponges at each other, squirt each other with the hose and get caught in slow-motion replays while flipping their hair back. If you're eating lunch right now, put the fork down and make sure you've swallowed your food before watching the commercial after the jump . Thanks for the tip, Shari! [Source: YouTube ] Continue reading VIDEO: New Subaru ad does sexy Japan-style Permalink | Email this | Comments
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Filed under: Marketing/Advertising , Crossovers/CUVs , BMW Click above for a high-res gallery of the BMW X6. BMW is marketing the X6 as an entirely new class of vehicle. As such, it's trying to catch people's attention in a revolutionary way. Utilizing hologram technology developed by the Dutch advertising firm, viZoo, a ten-foot long light-controlled area, the system will display a three-dimensional, interactive image of the X6 at four different locations in New York between April 21st and May 16th. The system is manipulated through a touch-screen mounted outside the display and allows participants to view the X6 from a variety of angles, check out the interior and get a run-down on the vehicle's stats. Unfortunately, BMW hasn't released any images or video of the X6 hologram in action, but you can read up on all the details in the press release posted below the fold. Gallery: First Drive: 2009 BMW X6 Gallery: BMW X6 [Source: BMW] Continue reading BMW X6 ad campaign pitches...
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Filed under: Marketing/Advertising , Videos , Crossovers/CUVs , Nissan Click above to view the new Nissan Qashqai ad. After Nissan scored creative points with its last Qashqai spot showing the 'lil CUV taking to the half pipe and performing skateboard stunts that would make Rodney Mullen's head spin, its now released a new campaign that involves - God help us - a driving dog, a Thai musical stunt team and a flaming hoop. The ad is part of Nissan's newest viral campaign that will highlight four amateur performance groups - the first from Thailand, followed by teams of Flemish, Polish and African descent - on the blog.spannerleague.com website. Look for new videos to pop up each month, but without further ado, hit the jump to watch man's best friend risk life and four limbs along with his band of (obviously fake) Thai musicians. Continue reading VIDEO: Nissan Qashqai gets even more extreme, in Thailand Read | Permalink | Email this | Comments
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Filed under: Sedans/Saloons , Marketing/Advertising , Videos , Crossovers/CUVs , Ford Click above to watch Ford's new commercial for Canada Ford would like to think that it's a car company for the people, and the Blue Oval's latest TV commercial for Canada features zero cars. What the ad does show is a group of men and women dressed in Ford-issue blue going Cirque Du Soleil to form the silhouette of a Fusion and an Edge. The vehicles are very recognizable too, even though the 18 or so hominids use very minimal props. It's hard to say whether the ad is neat or creepy, so we'll let you decide in the comments after watching the 30-second clip after the jump . Thanks for the tip, Darryl! [Source: YouTube ] Continue reading VIDEO: Ford of Canada makes cars out of people Read | Permalink | Email this | Comments
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Filed under: Economy , Etc. , Marketing/Advertising , Crossovers/CUVs , Ford Towards the end of 2003, Ford unveiled the Freestar. It was a lousy minivan, and its name wasn't much better. From there the f-bombs started pouring in with the Freestyle, Five Hundred, and Fusion. Ford had a Shakespearean stranglehold on alliteration, but outside of the decent success of the Fusion, Ford's effed-up naming convention brought little name recognition to the Blue Oval's car lineup. When Allan Mulally came to town, he scrubbed the Freestyle and Five Hundred names for the much more recognizable and respected Taurus and Taurus X, but unfortunately the basic shape of the family haulers didn't change enough for customers to want them. Detroit News Columnist Daniel Howes accurately points out that Ford is back to effing up the names of its vehicles. The Flex arrives this summer, and the Fiesta arrives in 2010. The News says Ford marketing head Jim Farley questioned why the Flex name would...
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Filed under: Trends , Marketing/Advertising , Crossovers/CUVs , Ford Ford sent but a single model into the roiling crossover market battle with GM's Lambda trio quartet . How did the Edge move 130,000 units alone while GM needed the aggregated sales of the GMC Acadia, Buick Enclave, and Saturn Outlook to close 137,000 deals? Money. It's a simple case of throwing lots of bucks behind a product and making it hot. Ford backed the Edge with about $179 million in media buys, while GM spent less in total for all three Lambdas. Having three branches on the same tree doesn't give quite the same bang for the buck as you can get throwing it all behind a single product, too. The advertising campaign for the Edge saw Ford hitting the web with a vengance, in addition to being placed well with several programming tie-ins. Viewers of American Idol and Extreme Makeover were treated to the Edge blitz, with snappy spots from David Mamet highlighting the Edge's speed and serenity. Overall...
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Filed under: Marketing/Advertising , Crossovers/CUVs , Ford The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline "Built for life in Manitoba." Innocuous enough, you say? Apparently not. We can't say for sure if it's just people looking for things to get offended over, or if Canadians are just hypersensitive to Manitoba's reputation as a car theft hotspot. Either way, Ford has responded to the politically correct whining and pulled the ad while offering copious apologies. While car theft and traffic accidents are no laughing matter, especially when innocent people are tragically injured, you can't blame a car advertising campaign that uses an exceedingly common phrase for inducing an already rampant problem. We...
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Filed under: Etc. , Euro , Marketing/Advertising , Crossovers/CUVs , Chrysler , Dodge Fortune has called the notorious, dog-frying Dodge Nitro commercial done by BBDO Netherlands the 56th Dumbest Moment in Business . If you initially missed this story and are jjust hearing about the spot for the first time, you might think Fortune iseither picking on Chrysler or that it was an exceedingly smart year for business, because how could a car commercial be that dumb? Then you'll watch it and understand. We continue to laugh at the absurdity that several groups of really smart people gave that commercial an "A.O.K.!" If they just would have gone with the idea that lightning doesn't strike in the same place twice, they might have been all right. And the point they were trying to make was obvious after the first hit -- but really, folks, does no one at BBDO Netherlands own a dog or get Atlanta Falcons football games on satellite? Chrysler pulled the ad (long before it made the...
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Filed under: Sedans/Saloons , Trucks/Pickups , Marketing/Advertising , Crossovers/CUVs , Ford , Lincoln , Lifestyle When the new Lincoln MKS arrives next summer, it will join the MKZ and MKX. And then those three will be joined by another MK-something, perhaps a large Lincoln crossover based on the Ford Flex, to arrive in 2009. More than once we have written MKZ when we were referring to the MKS. More than one Ford rep said MK-Consonant when he meant the other MK-Consonant. More than once we have tried to figure out why Lincoln came up with -- and continues -- this type of nomenclature. But it isn't going to stop, so we've just got to mind our letters. Mulally, he who brought back "Taurus," opined that "consistency of purpose is important." And Lincoln says this kind of naming system is what other premium automakers do. The difference is, usually those numbers actually mean something. All right, so 'Mark X' could mean crossover -- but then what's...
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Filed under: Sedans/Saloons , Marketing/Advertising , Videos , Crossovers/CUVs , Lincoln Lincoln has seen a bit of a resurgence lately, with sales up 11% over last year. To keep the good times rolling, Ford has tabbed the world's best Frank Sinatra impersonator; Harry Connick Jr. The jazz scion will make his debut on Sunday Night Football sporting MKX duds on a trip through his hometown New Orleans. The spot will run during the Saints game, and the theme is about dreams. The Lincoln brand also picked up amputee triathlete Sarah Reinertsen to help sell the MKZ . Reinertsen was the first female amputee to finish the Ford Ironman Triathlon Kona. While charitable contributions and inspirational athletes make for great stories, we question how much it helps to move product off dealer lots. Lincoln needs to focus more on highlighting its products, as the MKX and MKZ are newer offerings that many luxury buyers don't even know exist. The MKX commercial is playing during a pricey primetime NFL slot...
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Filed under: Hybrids/Alternative , Marketing/Advertising , Crossovers/CUVs , Audi Audi is going to put off the launch of three new SUVs into its arsenal until the end of the decade, primarily for marketing reasons. Really, it's only one new model - the...
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Filed under: Coupes , Trucks/Pickups , Etc. , Marketing/Advertising , Crossovers/CUVs , Ford Americans spend billions of dollars on breakfast cereal every year, and there is no better way to place advertising at the family breakfast table. Ford knows...
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