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Filed under: Marketing/Advertising , Crossovers/CUVs , Ford Click above for more high-res pics of the Ford Flex Ford's boxy new Flex crossover wagon is far from meeting its sales expectations . And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could be more than meets the eye to this particular story. Up to this point, Jim Farley, Ford's main marketer, has been running a very stylized advertising campaign to accompany the launch of the new people mover, and certain members of Ford's board reportedly believe that a more mainstream or conservative launch would have worked out better. Farley defends his approach to The Detroit News , and he points out that half of all Flex's are sold to conquest buyers from other brands, especially from foreign-made minivans. Plus, more are sold loaded with all the goodies and are going for prices in the high 30's. Regardless...
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Filed under: Plants/Manufacturing , Crossovers/CUVs , Ford Click above for a high-res gallery of the Ford Flex. The SUV exodus means Ford's Flex has the potential to be a hit and it's gearing up for an onslaught of orders when sales begin this summer. Ford's group veep of marketing and communications, Jim Farley, told Automotive News that consumers leaving the full-size SUV fold and others who haven't considered putting a Blue Oval badge in their garage might be ready to give something like the Flex a chance. CUV sales have been strong over the last year, and Ford and Farley believe that the Flex could rack up 100,000 sales annually if the trend continues. Gallery: 2009 Ford Flex [Source: Automotive News - Sub. Req.] Read | Permalink | Email this | Comments
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