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Filed under: Economy , Etc. , Marketing/Advertising , Crossovers/CUVs , Ford Towards the end of 2003, Ford unveiled the Freestar. It was a lousy minivan, and its name wasn't much better. From there the f-bombs started pouring in with the Freestyle, Five Hundred, and Fusion. Ford had a Shakespearean stranglehold on alliteration, but outside of the decent success of the Fusion, Ford's effed-up naming convention brought little name recognition to the Blue Oval's car lineup. When Allan Mulally came to town, he scrubbed the Freestyle and Five Hundred names for the much more recognizable and respected Taurus and Taurus X, but unfortunately the basic shape of the family haulers didn't change enough for customers to want them. Detroit News Columnist Daniel Howes accurately points out that Ford is back to effing up the names of its vehicles. The Flex arrives this summer, and the Fiesta arrives in 2010. The News says Ford marketing head Jim Farley questioned why the Flex name would...
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Filed under: Etc. , Crossovers/CUVs , Ford It seems like America is the only place where American cars aren't popular. Buick has huge numbers in China, and Ford's having a lot of success in Brazil. Sales of the Fusion sedan took off to the point that it now leads the midsize segment there. Riding high on the Fusion's success, Ford's sending the Edge below the equator. The Edge will join a lineup that includes the new Ka compact (which shares the Fiat 500's platform), the EcoSport small 'Ute, and the Fiesta . Ford's also pumping $1 billion into it's Brazilian operations to keep the stampede going. Ford do Brasil has had 15 quarters of profit and earnings are up 72-percent over last year. The infusion of cash will go into Ford's local products, which will help the rest of their lineup come closer to the Edge's excellence. Press release after the jump. [Source: Ford] Gallery: Ford Ka Gallery: Ford EcoSport Gallery: Ford Fiesta ST Mototune Continue reading...
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