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Filed under: Marketing/Advertising , Chrysler, LLC. , Dodge , Jeep Sales of Chrysler, Dodge, and Jeep vehciles are down a scary 36 percent year over year, which means even the somewhat interesting marketing gimmick of the $2.99 gas guarantee isn't working very well. Unfortunately, gas for just under $3 is all Chrysler, LLC had up its sleeve this summer, as the Pentastar has extended the deal through July 31. We'd reported earlier that only 5-10 percent of all Chrysler product buyers were opting for the seemingly attractive promotion, which leads us to believe that the deal isn't much of a deal after all. Maybe Chrysler can borrow the tried and true "Do you have a job? Do you have $199?" from Kia, because the Korean automaker's sales are up 21% . [Source: Chrysler] Read | Permalink | Email this | Comments
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep Chrysler's Project Genesis plan has been gaining traction as of late. The goal is to cut out redundant models between the Chrysler, Dodge and Jeep brands, which would also mean consolidating its entire product line into one dealership which offers all three marques. While there are some dealership owners fighting the strategy, The Detroit News reports that Chrysler already has fifty-eight percent of its dealerships offering its three brands, and its been able to cut out some smaller, less profitable sites in the process. While franchise laws prohibit Chrysler from requiring the switch, reducing its model line can have the same effect, forcing its dealers to offer the entire product catalog from the company in order to offer a full line of vehicles. As a side benefit, the automaker hopes that its dealers can upgrade their franchises, offering a modern look and high-tech features such as Wi-Fi and a cafe on site...
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Filed under: Car Buying , Auction Action , Marketing/Advertising , Chrysler , GM , Lexus Way back in February, General Motors announced it would be listing all of it Certified Pre-Owned vehicles on eBay Motors, and it took until now to actually make that happen. To go along with GM, Chrysler and Lexus have also joined up, with eBay Motors making a special section of its website specifically for CPO vehicles. The new site, which can be found here , went live yesterday and is sponsored exclusively by Lexus. It's also provided at no cost to any dealer looking for another outlet to advertise its inventory. A quick check of the new hub shows that both eBay's classic auction-style listings and regular classified ads are listed together. The site's search functionality allows users to find vehicles located near their zip code, meaning it should prove awfully easy to find that brand-spanking-used Chrysler Sebring you've been foaming at the mouth for. [Source: Automotive News - sub...
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep , Earnings/Financials It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee . Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings Chrysler was offering. Additionally, Chrysler not only has the worst fleet in terms of fuel efficiency, but many of its products haven't exactly set the world on fire based solely on their own merit . The performance of the incentive deal suggests that in today's world average consumers may not want to be seen driving gas guzzling vehicles, regardless of what they're paying...
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Ford , Earnings/Financials Times are tough in Detroit these days as each of the Big 3 saw drastic drops in sales for the month of May. It's not surprising, then, to see that Chrysler , Dodge and Ford have increased incentives in an effort to get those cars off its dealer's lots. For instance, prospective buyers for the Hemi-powered Chrysler 300C can now choose either $4,000 cash back or $2,000 plus Chrysler's $2.99 gas promotion , known as Let's Refuel America. Choosing Chrysler's full-size SUV, the Aspen, will net you $4,500 cash back or $1,000 in cash, plus the Let's Refuel deal. Dodge too is heavy into the incentives game, especially on fuel-gulping SUV's and trucks. The largest savings come with the 2008 Ram truck, which gets you $5,000 in cash or $3,000 plus the cheap gas card. Realizing the sorry state that sales of the F-Series are in, Ford has chosen to offer employee pricing for its...
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Filed under: Car Buying , Marketing/Advertising , Chrysler Much hubub has been made over the current Let's Refuel America program in which buyers can choose to lock in the price of gasoline at $2.99/gallon for three years courtesy of Chrysler LLC, but the incentive has apparently been successful. Chrysler announced this morning that the program, launched on May 7th and scheduled to end May 31st, will continue for more than an extra month to July 7th. The deal is that purchasers who choose the Let's Refuel America program will get a gas card that's linked to their credit card. They can use the gas card at 97% of the nation's gas stations, and while the price on the receipt will reflect the actual price/gallon of gasoline, only $2.99/gallon will show up on the purchaser's actual credit card. The deal doesn't apply to every Chrysler vehicle (the Viper, Challenger, Crossfire, all SRT models, Sprinter, Ram Chassis Cab and Jeep Wrangler are excluded), and there are limitations...
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Filed under: Marketing/Advertising , Chrysler , Dodge , Jeep var digg_url = 'http://digg.com/autos/Chrysler_gives_customers_2_99_gas_FOR_THREE_YEARS'; Who needs an 18-cent a gallon gas tax holiday from pandering politicians when you have Chrysler on your side?! With gas prices rapidly approaching and exceeding $4 a gallon across the nation, Chrysler is offering up a deal that just might make people who are averse to the looks of cars like the Chrysler Sebring and Jeep Compass think twice. Between now and June 2, anyone who buys any new Chrysler, Dodge or Jeep vehicle will be able to register for a "Let's Refuel America" card. Once the customer registers a credit card with the program, they will receive a new card that they can then use at participating gas stations to fuel up their new car or truck. When the card is used, the credit card that the owner has on file will be billed $2.99 a gallon for either regular gas, E85 or diesel fuel. Chrysler will pay the difference...
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Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Chrysler , Dodge A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795. With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out...
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Filed under: Car Buying , Marketing/Advertising , Chrysler Car sales in the U.S. flat-out suck right now, and both domestic and Japanese automakers are feeling the pinch. Chrysler posted a 13.2% decline in its Daily Sales Rate last month while offering 0% financing, so the Auburn Hills-based automaker has little choice but to continue offering free loans in an effort to stop the bleeding. Current deals include five years at 0% for 2008 models and six years for leftover 2007 models. Chrysler is also dealing with folks with less than perfect credit, which is a risky move with credit restrictions so tight right now. Beyond money for nothing, Chrysler is also looking into further production cuts to keep dealer inventory in check. It's also cutting labor costs by offering buyouts to workers to shed its army of industrial storm troopers by up to 10,000. Times are tough right now in the auto industry, but if you're in the market to buy a new car, 0% appears to be making a comeback [Source...
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Filed under: Car Buying , Marketing/Advertising , Chrysler Chrysler's "It's a new day" ad campaign has been in full swing for about a month, but very little substance has backed up the slogan. Now, Chrysler has extended a somewhat open arm to consumers and asked what they're looking for in a new vehicle. ChryslerListens.com is designed to fill that communications gap, asking customers (in 1,000 words or less) to tell the automaker's PR department what products they want to see coming from Chrysler. Beyond a basic form on the home page that allows you to speak your voice (you can also call Chrysler or submit something via snail mail), Chrysler is inviting consumers to join the "Customer Advisory Board," what's being billed as a forum that allows the chosen few 5,000 to submit ideas, get a sneak peak at videos and presentations and generally have their voices heard, if not responded to. The rational behind the forum seems sound, particularly considering...
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Filed under: Marketing/Advertising , Videos , Chrysler click above to watch the first commercial from Chrysler's new campaign Chrysler wants to get the message out that its listening to customers and responding quickly to improve its products. To that end, the privately-owned automaker is kicking off a new ad blitz this weekend with three commercials set to air in conjunction with the Super Bowl. The three ads you'll see this weekend are product specific and focus on the Chrysler 300, Dodge Charger and Jeep Grand Cherokee and Commander (the Jeep spot can be watched after the jump ), though there are a total of eight product specific ads that will eventually be aired during Super Tuesday programming, the Indy 500 and the Oscars. In addition, Chrysler's also got an animated cross-brand ad titled "Listen to You" (screen shot above and more in the gallery below) that shows a kid creating his own car company by, what else, listening to what people want. The whole campaign...
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Filed under: Etc. , Euro , Marketing/Advertising , Crossovers/CUVs , Chrysler , Dodge Fortune has called the notorious, dog-frying Dodge Nitro commercial done by BBDO Netherlands the 56th Dumbest Moment in Business . If you initially missed this story and are jjust hearing about the spot for the first time, you might think Fortune iseither picking on Chrysler or that it was an exceedingly smart year for business, because how could a car commercial be that dumb? Then you'll watch it and understand. We continue to laugh at the absurdity that several groups of really smart people gave that commercial an "A.O.K.!" If they just would have gone with the idea that lightning doesn't strike in the same place twice, they might have been all right. And the point they were trying to make was obvious after the first hit -- but really, folks, does no one at BBDO Netherlands own a dog or get Atlanta Falcons football games on satellite? Chrysler pulled the ad (long before it made the...
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Filed under: Etc. , Marketing/Advertising , Chrysler Among what must be many options on the table, Chrysler, LLC is looking at strictly defining the three brands in its care, and shedding 1,000 dealers in the process. The idea would be to eliminate the practice of selling a Chrysler model as a Dodge model as well. Chrysler would sell passenger cars, Dodge would sell pickup and commercial trucks, and Jeep would sell, well, Jeeps and SUV's. From where we sit, it's not a bad idea, though it would give Chrysler a bunch of cars (and minivans) and leave Dodge rather few (Dakota, Ram, Sprinter vans?). That kind of rationalization, however, could allow Chrysler, LLC to additionally refine its dealer network and trim down inventory and, by extension, incentives. A decision could come by the end of the year. Another big question would be the shift it would take for consumers to join the party. Would a Jeep buyer really go for a Chrysler Charger, or a Jeep Aspen? And would a Viper by any other...
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Filed under: Car Buying , Convertibles , Coupes , Wagons/Estates , Marketing/Advertising , Chrysler , Dodge It looks like Chrysler is going to give car shoppers a holiday gift as incentive to signing on the dotted line. After a rough year that saw the automaker break away from its Daimler overlords, Chrysler wants to end 2007 on a high note. To that end it will be offering rebates on virtually every vehicle in the lineup during December. Though there's no word on specific amounts, according to The Wall Street Journal the campaign will begin with a series of ads on Nov. 20 and cover Jeep, Dodge and Chrysler vehicles. The biggest discounts will likely be offered on the four models about to be discontinued : the Chrysler Pacifica, PT Cruiser convertible, Crossfire, and the Dodge Magnum. If any of those has been on your short list, it looks like a great time to get one. [Source: Automotive News, sub. req.] Read | Permalink | Email this | Comments
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Filed under: Etc. , Marketing/Advertising , Chrysler BusinessWeek has an article that offers Chrysler some advice on how to take the domestic lead. The article, though, was written by Geoff Vuleta, head of a consultancy firm, and frankly offers a great deal more vision than practical implementation. Vuleta's advice includes not painting cars any more, both to save money on paint booths which are hideously expensive, and to go green. Less paint equals fewer toxins, and driving and unpainted, clearcoated car will let people show off their green credentials (a la the Prius). Another benefit is that such a move could hasten the move to aluminum cars. He also suggests designing interiors to put smiles on drivers' faces, creating small cars that feel like big cars, and building sports cars that can comfortably fit the growing waistlines of the moneyed Boomer class. While all of them may be good ideas, they seem a tad impractical, or generic, or terrifically costly. Especially for a car company...
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