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Filed under: Hirings/Firings , Chrysler , Dodge , Jeep Chrysler's previous consolidation strategy, dubbed "Project Alpha," was implemented in 2004 to trim and combine dealers. All told, Chrysler was able to cut its dealer network down from 4,000 to 3,600. Not nearly enough to get outlets on par with demand. So Chrysler's co-pres, Jim Press, announced today that Project Alpha is out and Project Genesis is on the way in. According to Automotive News, as you read this, business teams are fanning out across the U.S. to negotiate with dealerships to either buy other outlets or sell their own in an effort to pair down Chrysler's bloated sales network. The plan is to get all three of the automaker's brands - Chrysler, Dodge and Jeep - under one roof, with the possibility of creating satellite dealerships and service-only facilities in outlying areas. But if all of Chrysler's wares are in plain sight of the public, won't that confuse consumers with all the product...
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Filed under: Sedans/Saloons , Hirings/Firings , Chrysler , Dodge The new Chrysler Sebring has rightfully become the de facto whipping boy for all things wrong with design by committee. But unlike the former stalwart for unbridled criticism, the Pontiac Aztek, one of the main gripes has been the deplorable interior Chrysler saw fit to torture its customers with. According to a supplier sourced by Automotive News , a crack team of designers - dubbed "Project D" -- has been assembled to address the ills inside Chrysler's mid-sized sedan. The team is comprised of senior managers and directors who are returning as contract employees after walking out the door during the recent round of buyouts. We wish them the best of luck and hope, despite Chrysler's current cash crunch, that they can finally offer consumers some of the up-market materials found on the Sebring's closest competitors. [Source: Automotive News - Sub. Req.] Read | Permalink | Email this | Comments
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