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• Detroit automakers still grapple with perception gap

  Filed under: Car Buying , Marketing/Advertising , Chrysler , Ford , GM "Import intenders" is the term used for car buyers who don't even consider domestic vehicles when planning their next purchase. And according to J.D. Power, they make up 54-percent... Posted Sep 18 2007, 01:56 AM by Autoblog Filed under: Ford, GM, jd power, JdPower, Car Buying, Chrysler, Marketing/Advertising, imports, perception gap, perceptions, SwapMyRide, market research, MarketResearch, PerceptionGap, cnw, jwt, domestics, swap my ride