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Filed under: Chrysler, LLC. , Dodge , Jeep Chrysler has unveiled a few plans for the future and, rather than using past successes to carve the path, will adapt its course according to the changing market. While speaking at the recent Western Automotive Journalists' dinner, Chrysler President Jim Press touched on the need to generate brand identity amongst Jeep, Dodge and Chrysler. While each brand currently has a core theme, Jeep - off-road, Dodge - volume and performance, Chrysler - affordable luxury, there have been many recent deviations, such as the conglomeration that is the Jeep Compass. Press hopes to put an end to that trend and focus the company's aim at the automotive enthusiast. Toyota can keep the automotive appliance title, Press wants Chrysler to appeal to drivers rather than consumers. Nevertheless, actions speak louder than words and Press backs up his claims through the current curtailing of vehicle production and the scheduled release of seven new vehicles come...
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Filed under: Supercars , Chrysler, LLC. , Dodge Click above for high-res gallery of the Dodge Viper ACR The Dodge Viper has been Chrysler's halo car since it was introduced back in 1992, but times are tough. Faced with the fact that it might not be able to continue making the brutish sports car, the Auburn Hills-based automaker is reportedly considering doing something that's never been done before by a domestic automaker (as for as we know): selling the Viper's future to a third party. Automotive News quotes Chrysler CEO Bob Nardelli saying, "We have been approached by third parties who are interested in exploring future possibilities for Viper." Nardelli claims that whatever happens, his company will work to make sure the best interests of Viper fanboys are served and that Chrysler would continue to offer "operational and financial" support for the car if a transaction takes place. We're honestly a little stunned that Chrysler would consider such a...
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Filed under: Chrysler, LLC. , Dodge , Misc. Auto Shows Click above for high-res gallery of Chrysler's booth on Woodward Ave. The Chrysler booth at the Woodward Dream Cruise is all about two things: muscle cars and Mopar. The Pentastar filled up the massive mall parking lot at 13 mile and Woodward with dozens of classic rides from the '60s, '70s, and today. Among the best examples of Motown Metal were old-school Chrysler 300s, a brilliant orange Dodge Charger equipped with the Super Bird wing, and quite a few vintage Challengers . For some reason the Nassau concept from the 2007 Detroit Auto Show keeps creeping up at all Chrysler events, and it made it's way to Woodward, too. Chrysler also had plenty of chances for Mopar fans to kick back and have some fun, including a massive slot car track , a rock climbing wall and Rock Band . Click on the gallery below to check out the pics in full resolution glory. Gallery: Woodward 2008 Chrysler Booth at 13 Mile Permalink | Email this...
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Filed under: Car Buying , Chrysler, LLC. , Dodge , Jeep A quick look at July sales figures shows that Chrysler saw a massive 34% drop in its Daily Sales Rate vs. July 2007, but the bottom line could have looked worse. Chrysler's recent announcement that its financing arm would exit the leasing business by July 31 had lead to a rush of customers visiting local Chrysler, Dodge and Jeep dealerships. Some dealers sold four times as many vehicles as usual for the last couple days of the month, giving the stores some relief from an otherwise bleak July. Now dealers are worried that the increased sales volume could lead to a still more bleak August, since many customers pulled forward their purchase decision. Some dealers are trying to find third-party banks willing to get in on the leasing game, but a tight credit market and massive losses at automaker credit arms have made leasing look very unattractive as lease price begin to rise. Chrysler is hoping a fresh round of incentives will help...
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Filed under: Car Buying , SUVs , Chrysler, LLC. , Dodge , Jeep , Earnings/Financials The automotive sales sector is in a major state of flux as consumers continue to run from SUVs and pickup trucks into smaller, more fuel efficient cars. One manufacturer hit especially hard by this transition is Chrysler, a company that recently posted the worst fleet average fuel economy numbers of all major automakers in the U.S. due to its truck-heavy lineup. Still, the automaker has built up a large supply of Chrysler, Dodge and Jeep utility vehicles that they have got to get off dealer lots somehow. To ease consumers into the fuel-thirsy utes, Chrysler has introduced new incentives of zero-percent financing for 72 months on the 2008 Dodge Durango, Chrysler Aspen and Jeep Grand Cherokee and Commander. While the lack of any financing charges will certainly impact the bottom line, it is nothing compared to the losses the automaker has been hit with over its past lease deals. In fact, truck and SUV residuals...
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Filed under: Hirings/Firings/Layoffs , Chrysler, LLC. , Dodge , Jeep Chrysler is losing money by the truck-load, and its vehicles aren't selling, so common sense dictates that team Pentastar was going to start making cuts soon. That time is now, when Chrysler notified workers that it would be cutting 1,000 white collar workers. Chrysler spokesman David Elshoff told employees that the company would achieve its cut target through retirements, attrition, and buyouts, which means people won't be handed boxes and receive security escorts just yet. Chrysler management is making the cuts with the belief that the current economic situation here in the States isn't going to improve any time soon. A quick look at the Pentastar's car lineup shows the privately owned company would be in trouble even if the economy had a rosy outlook. No timetable was given for the white collar cutback. [Source: Detroit News ] Read | Permalink | Email this | Comments
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Filed under: China , Chrysler, LLC. , Dodge Above: Great Wall Peri Most automakers are struggling with horrible US market conditions right now, but unlike competitors such as Toyota and Ford, Chrysler doesn't have sales in other areas of the world to fall back on. The Pentastar is looking to improve its fortunes overseas while also benefiting from low labor costs by partnering with the Great Wall Motor Company. The young Chinese automaker doesn't specialize in the small vehicles Chrysler needs here in the States, however, as the company's primary focus is on trucks and SUVs. The goal of the union is to share distribution channels, technology, and components, which should save both companies money in R&D and improve economies of scale. The deal is unrelated to a separate pact with Chery to produce a small, Dodge-branded car for sale in North America. With sales down in the states by 28% in June, Chrysler appears to be in the most trouble of the Detroit automakers in the near...
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Filed under: Marketing/Advertising , Chrysler, LLC. , Dodge , Jeep Sales of Chrysler, Dodge, and Jeep vehciles are down a scary 36 percent year over year, which means even the somewhat interesting marketing gimmick of the $2.99 gas guarantee isn't working very well. Unfortunately, gas for just under $3 is all Chrysler, LLC had up its sleeve this summer, as the Pentastar has extended the deal through July 31. We'd reported earlier that only 5-10 percent of all Chrysler product buyers were opting for the seemingly attractive promotion, which leads us to believe that the deal isn't much of a deal after all. Maybe Chrysler can borrow the tried and true "Do you have a job? Do you have $199?" from Kia, because the Korean automaker's sales are up 21% . [Source: Chrysler] Read | Permalink | Email this | Comments
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Filed under: Trends , Minivans/MPVs , SUVs , Hirings/Firings/Layoffs , Plants/Manufacturing , Chrysler, LLC. , Dodge , Jeep , Earnings/Financials Click above high-res gallery of the 2008 Dodge Grand Caravan SXT Now that General Motors and Ford have completely abandoned the minivan market for good, the American originator of the species faces only Honda, Toyota, Nissan, Kia and soon Volkswagen as manufacturers that also offer competitive choices. Perhaps you'd think that Chrysler would be benefiting as the only domestic automaker currently playing in the segment, but it seems that sales are down this year by 13 percent for the Chrysler Town and Country while the Dodge Grand Caravan is down an alarming 35 percent. High gas prices are the obvious reason why the minivan market is seeing such a harsh downward trend, and likely the culprit behind Chrysler's impending move to idle its St. Louis South minivan plant as early as December, which would leave some 1,500 employees jobless. Utility...
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep Chrysler's Project Genesis plan has been gaining traction as of late. The goal is to cut out redundant models between the Chrysler, Dodge and Jeep brands, which would also mean consolidating its entire product line into one dealership which offers all three marques. While there are some dealership owners fighting the strategy, The Detroit News reports that Chrysler already has fifty-eight percent of its dealerships offering its three brands, and its been able to cut out some smaller, less profitable sites in the process. While franchise laws prohibit Chrysler from requiring the switch, reducing its model line can have the same effect, forcing its dealers to offer the entire product catalog from the company in order to offer a full line of vehicles. As a side benefit, the automaker hopes that its dealers can upgrade their franchises, offering a modern look and high-tech features such as Wi-Fi and a cafe on site...
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Filed under: Chrysler , Dodge , Earnings/Financials Chrysler, already hurt by slow sales of its bread-and-butter pickups and SUVs, doesn't think things will improve any time soon. According to an email sent by CEO Bob Nardelli to Chrysler employees, he believes that sales will continue to spiral down the drain. So far, though, the third of the Detroit 3 isn't ready to announce any additional layoffs or plant closures. Chrysler must have had some really foresighted, or extremely pessimistic, people on the team who set early '08 predictions, as Nardelli claims that the company he's leading is still on track to achieve its goals. Dodge has already shut the doors of its Saltillo plant in northern Mexico in an effort to "adjust" inventory levels of the current Ram pickup. The next vehicle set to debut for Dodge is the completely new Ram , which will appear just as gas prices have seriously trimmed truck sales. For Chrysler, the Hornet can't come soon enough. [Source...
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Filed under: Car Buying , Hybrids/Alternative , SUVs , Green , Chrysler , Dodge Click above for high-res gallery of Chrysler's hybrid SUVs Apparently hoping to avoid the ignominious fate of the full-size hybrid SUVs from two-mode hybrid partner General Motors, Chrysler is getting aggressive with the pricing of its new Durango and Aspen hybrids. At launch this fall, the Chryslers will be stickered at 45,340 and $45,570 respectively, some $8,000 below the four-wheel-drive versions from GM. GM recently had to slap $4,000 cash on the hood to entice customers to check out the Tahoe Hybrid and Yukon Hybrid. Unlike GM, however, Chrysler has chosen not to offer a two-wheel-drive variant of its hybrid SUVs. At this point we still don't know how equipment levels will compare between the GM and Chrysler models, so it's hard to do a direct comparison of these high-mpg hybrid SUVs. The last time we talked to Chrysler about the hybrids, they were not planning to implement any of the weight...
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Filed under: Government/Legal , Safety , Crossovers/CUVs , Chrysler , Dodge Click above for high-res gallery of the 2008 Dodge Journey Chrysler is recalling 6,692 Dodge Journey crossover vehicles equipped with its 3.5L V6 engine due to a wiring harness problem that could potentially result in an engine fire. NHTSA says the issue can occur when the wiring harness becomes dislodged and makes contact with the transaxle mount. Effected vehicles need to be checked out at your local Dodge dealer where the wiring harness will be inspected for damage. If the harness is damaged it will be replaced, and all harnesses will be secured with a tie wrap to ensure the issue doesn't reoccur. Chrysler has known about the issue since mid-March, but no actual fires have been reported as of this time. The Journey recall is the second NHTSA action on a new vehicle this month, the Volkswagen Tiguan being the other, with each model having less than 7,000 units effected. Though nobody wants to see a time-consuming...
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Filed under: Coupes , Economy , Hatchbacks , Chrysler , Dodge , Nissan Click above for high-res gallery of the Dodge Hornet concept The Dodge Hornet was one of the best-looking concepts that Chrysler has produced the past few years, and thanks to a partnership with Nissan , the impressive-looking compact is inching closer to production. Chrysler and Nissan have yet to officially announce details of the upcoming Nissan Versa-based vehicle they'll develop together, other than to say that it'd be available as a 2010 model, but everyone is banking on a production Hornet. Chrysler vice president of international sales Thomas Hausch recently said that the Pentastar is working hard on a Hornet Study, and that Chrysler would "announce something" in the near future. The linked Automotive News article is further evidence that our suspicions were correct and that Nissan, rather than Chinese automaker Chery, will build it. [Source: Automotive News - sub. req'd] Read | Permalink...
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Filed under: Car Buying , Chrysler , Dodge It's hard to think of a way to make the Chrysler Sebring or Jeep Compass even less attractive, but a 2% price increase is a good start. It's not like Chrysler has control over the price of commodities, which is part of what's driving the increase that begins June 16th. Dealers will have to cough up extra cash the next time they replenish their inventories, but whatever's already on the lot will be unaffected. Chrysler's Stuart Schorr contends that the price bump brings Chrysler in line with its competitors. Unfortunately, Chrysler's product lags even the domestic competition, so price parity for a lesser vehicle is hard to swallow. If anything, the poor schmo who looks at the horrid interior materials in a Patriot and still buys the darn thing deserves something besides a handshake from an adversarial salesperson. [Source: Automotive News - sub req ] Read | Permalink | Email this | Comments
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