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Filed under: Sedans/Saloons , Chrysler, LLC. , Dodge Click above for high-res gallery of the 2009 Chrysler LLC model changes All recent indications point to Chrysler LLC's days as a going concern being numbered. Nonetheless, the engineers and marketers who remain on staff are still tweaking the Pentastar's product line in hopes of picking up enough precious sales to keep the lights on a little while longer. To that end, the Dodge Avenger, Chrysler Sebring and 300 are being tweaked to give potential buyers more equipment at a lower price point with a little more mileage. In fact, all three are being simplified with fewer models and more standard equipment. The Sebring is being reduced to just a single model, the Limited, with a $23,380 price point. The Avenger lineup has also been trimmed to just three models: the R/T with a 3.5L V6, the R/T with a 2.4L four-cylinder and the entry-level SXT that now starts at $21,255. Finally, while the starting price of the Chrysler 300 remains...
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Filed under: Sedans/Saloons , Chrysler, LLC. , Dodge Chrysler's Project D is in full swing, and the automaker has targeted an end-of-winter date for its decision on how to proceed. As a refresher, Chrysler has set up a team consisting of people from every facet of vehicle design and marketing with the goal of coming up with a suitable replacement for the Pentastar's mid-sized Sebring and Dodge Avenger, which we'll charitably describe as non-competitive. Possibilities for their replacements include creating a completely new vehicle architecture in-house or partnering up with another automaker that already has a well-designed sedan that Chrysler could use as a base for its next mid-sizer. Chrysler's not saying, but we've heard that discussions have taken place with Nissan / Renault , Fiat and, lest we forget, possibly even General Motors. According to the most recent reports, the automaker would actually prefer to partner-up on the project. In the mean time, we'd hope...
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Filed under: Sedans/Saloons , Chrysler, LLC. , Nissan Lending further credence to earlier rumors of platform sharing between Chrysler and Nissan, The Wall Street Journal reports that Chrysler is in talks to base its next mid-size sedan on the next-gen Altima platform. Chrysler's "Project D" focuses on finding or designing a suitable replacement for the current Sebring and Dodge Avenger, models which have fallen on their faces with consumers. Other rumors point to Fiat being the chosen platform-supplier. After all is said and done, Chrysler could have a line-up which consists of a small car from Chinese automaker Chery, another small car from Nissan, a mid-size sedan from Nissan and a line of full-size sedans, pickups and SUVs of its own design. While Chrysler's main goal is to become profitable once again, there is certainly some danger in becoming a re-brander of cars from other companies, especially in the hotly-contested mid-size sedan market. [Source: The Wall Street...
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Filed under: Sedans/Saloons , Chrysler , Dodge Amidst all the wheeling and dealing going on at Chrysler LLC., the automaker still has a lineup of current cars that needs attending to. The Chrysler Sebring/Dodge Avenger duo have been underperforming in the marketplace since they were introduced in 2006, and in an interview with The Detroit Free Press, Chrysler's executive vice pres Frank Klegon reveals exactly what's going to happen to this company's midsize sedans in the future. Chrysler is readying a mid-cycle fix for the Sebring/Avenger that will include improvements that Klegon calls "cosmetic" and some "more functional things". Hopefully the quality of the interior materials is addressed, as well as the engine lineup of these vehicles featuring a four- and six-cylinder that don't match up well with the competition in terms of power or fuel economy. But Chrysler is also looking beyond the five-year life cycle of the current cars to what comes next...
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Twenty-four year Chrysler employee Mike Donoughe has left the company after two months in his new post. Named to head Project D in January of this year, the program is creating new mid-sized cars that would replace the Sebring and Avenger and have actually have a chance against the Camcordimabu . Chrysler says that there was no conflict, but other outlets have reported that Donoughe clashed with CEO Bob Nardelli and so-called Acting Chief Innovation Officer Peter Arnell . Arnell is an outside marketing consultant who also worked with Nardelli at Home Depot, and apparently came up with the Celine Dion/Pacifica campaign (does anyone remember that?). Project D is tasked with developing Chrysler's next-gen midsize cars and also investigating ways for the automaker to be more competitive. (Not allowing demonstrably inferior product like the current Sebring and Avenger to ever see the light of day would be a great starting point.) We know Chrysler has the talent to get this right, it's...
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Filed under: Sedans/Saloons , Hirings/Firings , Chrysler , Dodge The new Chrysler Sebring has rightfully become the de facto whipping boy for all things wrong with design by committee. But unlike the former stalwart for unbridled criticism, the Pontiac Aztek, one of the main gripes has been the deplorable interior Chrysler saw fit to torture its customers with. According to a supplier sourced by Automotive News , a crack team of designers - dubbed "Project D" -- has been assembled to address the ills inside Chrysler's mid-sized sedan. The team is comprised of senior managers and directors who are returning as contract employees after walking out the door during the recent round of buyouts. We wish them the best of luck and hope, despite Chrysler's current cash crunch, that they can finally offer consumers some of the up-market materials found on the Sebring's closest competitors. [Source: Automotive News - Sub. Req.] Read | Permalink | Email this | Comments
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