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Filed under: Sedans/Saloons , Chrysler, LLC. , Dodge Click above for high-res gallery of the 2009 Chrysler LLC model changes All recent indications point to Chrysler LLC's days as a going concern being numbered. Nonetheless, the engineers and marketers who remain on staff are still tweaking the Pentastar's product line in hopes of picking up enough precious sales to keep the lights on a little while longer. To that end, the Dodge Avenger, Chrysler Sebring and 300 are being tweaked to give potential buyers more equipment at a lower price point with a little more mileage. In fact, all three are being simplified with fewer models and more standard equipment. The Sebring is being reduced to just a single model, the Limited, with a $23,380 price point. The Avenger lineup has also been trimmed to just three models: the R/T with a 3.5L V6, the R/T with a 2.4L four-cylinder and the entry-level SXT that now starts at $21,255. Finally, while the starting price of the Chrysler 300 remains...
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Filed under: Sedans/Saloons , Chrysler, LLC. , Dodge Chrysler's Project D is in full swing, and the automaker has targeted an end-of-winter date for its decision on how to proceed. As a refresher, Chrysler has set up a team consisting of people from every facet of vehicle design and marketing with the goal of coming up with a suitable replacement for the Pentastar's mid-sized Sebring and Dodge Avenger, which we'll charitably describe as non-competitive. Possibilities for their replacements include creating a completely new vehicle architecture in-house or partnering up with another automaker that already has a well-designed sedan that Chrysler could use as a base for its next mid-sizer. Chrysler's not saying, but we've heard that discussions have taken place with Nissan / Renault , Fiat and, lest we forget, possibly even General Motors. According to the most recent reports, the automaker would actually prefer to partner-up on the project. In the mean time, we'd hope...
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Twenty-four year Chrysler employee Mike Donoughe has left the company after two months in his new post. Named to head Project D in January of this year, the program is creating new mid-sized cars that would replace the Sebring and Avenger and have actually have a chance against the Camcordimabu . Chrysler says that there was no conflict, but other outlets have reported that Donoughe clashed with CEO Bob Nardelli and so-called Acting Chief Innovation Officer Peter Arnell . Arnell is an outside marketing consultant who also worked with Nardelli at Home Depot, and apparently came up with the Celine Dion/Pacifica campaign (does anyone remember that?). Project D is tasked with developing Chrysler's next-gen midsize cars and also investigating ways for the automaker to be more competitive. (Not allowing demonstrably inferior product like the current Sebring and Avenger to ever see the light of day would be a great starting point.) We know Chrysler has the talent to get this right, it's...
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