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  • Ripped-off automotive logos lack innovation

    Filed under: Trends , China , Government/Legal Automakers worldwide spend millions of dollars perfecting and updating their logos . Study groups offer input to help capture that timeless design and color that precisely represents their product. Once approved, the automakers drop tens of millions of dollars into promoting the new look in product and advertising. What happens when another company arrives with a mildly-modified copy-cat version of the same logo? Apparently, if the country is in Asia, not much. A reader tipped us off to a site loaded with proprietary logos from some well-know automotive corporations, and their not-so-original Chinese, Philippine, Korean, and German... well, look-alikes. Sure, they aren't exact copies, but some of them are close enough to be kissing cousins. Thanks for the tip, Alex! [Source: Cartype ] Permalink | Email this | Comments

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