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Filed under: China , Etc. , Green , Marketing/Advertising , MINI Click above for more shots of the MINI Clubman Rickshaws The rickshaw is a time-honored method of transportation in China. While the vehicles were initially pulled around by men on foot, the pedal-powered versions have grown much more popular in recent years and are a symbol of Chinese culture. When Beijing MINI needed an interesting way to communicate that the Clubman model was being introduced in Chinese, especially in light of all the media attention on the Olympics, it back-halved a slew of new Clubmans, mounted a pedicab front-end and sent them out for business. According to China Car Times , MINI's publicity stunt is working exactly as planned. Though the vast majority of media coverage is centered on those games from Greece, the MINI Rickshaws have managed to make some headlines of their own. We think the cabs turned out pretty cool, even incorporating the sunroof into the final design. Gallery: MINI Rickshaws ...
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Filed under: China , Etc. , Government/Legal , Green , Safety The city of Beijing has drawn widely-publicized controversy due to its poor air-quality leading up to the 2008 Summer Olympic games. In fact, the air pollution is at least two to three times higher than levels deemed safe by the World Health Organization at this very moment. To ease the minds of the competing athletes, the city of Beijing is taking steps to improve the situation and has promised clean air for the games. Officials in Beijing have already cut the number of vehicles driving in the city in half by alternating what vehicles are allowed to drive each day and have asked more people to ride bikes . Now, they've banned car repairs and spray painting until after the games are over. We are all for the athletes rights to breathe clean air, but we also have to wonder about the economic cost associated with cutting out all automotive repairs and painting. [Source: Motor Authority ] Read | Permalink | Email this | Comments
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