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Filed under: Chicago Auto Show , Trucks/Pickups , Nissan , Suzuki click above to view high-res gallery of the Suzuki Equator Suzuki's Gene Brown showed the automaker's rebadged Nissan Frontier named the Equator today at the 2008 Chicago Auto Show. The Suzuki Equator is set to go into production by the end of this year and should deliver a decent truck experience, seeing as how it is based on the already proven Frontier and will be built alongside it in Smyrna, Tennessee. Acknowledging that many people will probably be asking themselves, "Why a truck and why now?" Brown shared that trucks are not dead, despite rumors to the contrary. He also explained that most Americans think of motorcycles when they think of Suzuki. And with more than a million bikes sold over the past five years, that makes a pretty sizable market for customers who might like a truck with a matching badge. But thinking a little beyond just motorcycle owners, Suzuki developed three different concepts...
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Filed under: Chicago Auto Show , Trucks/Pickups , Nissan , Suzuki Nissan is all about collaboration with its competitors, as evident by the rumor today that it could enter into an agreement with Chrysler to co-develop cars, trucks and engines. Japan's third largest automaker partnered up with Suzuki in 2006, and as Mike Levine from Pickuptruck.com figured out, one big collaboration that has resulted is a new mid-size Suzuki pickup that will be based off of Nissan's Frontier platform and be built by Nissan at its Smyrna, Tennessee plant. Both automakers have now officially confirmed that they're working on the truck together, and the only thing left to wonder is when it will debut and what it will be called. Mike Levine again provided us with an educated guess that the truck will show up at the Chicago Auto Show, and based on recent trademark filings by Suzuki, will be called the Equator. We feel compelled to reiterate our initial concern that entering the mid-size truck market...
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