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  • Chicago 2008: Suzuki Equator ready to tackle new frontiers

    Filed under: Chicago Auto Show , Trucks/Pickups , Nissan , Suzuki click above to view high-res gallery of the Suzuki Equator Suzuki's Gene Brown showed the automaker's rebadged Nissan Frontier named the Equator today at the 2008 Chicago Auto Show. The Suzuki Equator is set to go into production by the end of this year and should deliver a decent truck experience, seeing as how it is based on the already proven Frontier and will be built alongside it in Smyrna, Tennessee. Acknowledging that many people will probably be asking themselves, "Why a truck and why now?" Brown shared that trucks are not dead, despite rumors to the contrary. He also explained that most Americans think of motorcycles when they think of Suzuki. And with more than a million bikes sold over the past five years, that makes a pretty sizable market for customers who might like a truck with a matching badge. But thinking a little beyond just motorcycle owners, Suzuki developed three different concepts...

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