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Filed under: Economy , Etc. , Marketing/Advertising , Hatchbacks , Chevrolet , GM You know how there was a question of whether or not we'd ever see the Chevy Beat for sale in North America? The answer to that question is looking more like a big fat yes. Of course, a subcompact like the Beat makes perfect sense in a landscape where gas is selling for well over $4 a gallon in many areas. Our quasi-confirmation comes not from El Generalissimo, however, but from the set of Transformers 2 , which was recently given its tagline: Revenge of the Fallen . In the photo above, next to Bumblebee, is the Chevy Beat -- partially covered, but the Beat nonetheless. You know what putting it in the movie does, right? It makes people want it. Last summer, it was the Camaro. Next summer, it looks like GM's gonna make the Beat a big star. You can see the above photo and more from the set at the Transformers Live Action Movie Blog . Thanks for the tip, Cory! Gallery: New York Auto Show: 2007 Chevy Beat...
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Filed under: Car Buying , Marketing/Advertising , Chevrolet , GM , UK Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but think that it isn't an entirely bad idea. However, we doubt that it's going to make the trek across the pond and redefine our dealership experience. GM's full press release is available after the jump. Gallery: Chevrolet Drive-In Fitting Room Continue reading Chevy caters to insecurity, trials drive-in fitting room Permalink | Email this ...
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Filed under: Concept Cars , Spy Photos , Etc. , Marketing/Advertising , Chevrolet It seems that the Impala's replacement has found its way onto the auto pages of a newspaper in much the same way that the Cadillac CTS Coupe did a while back. You could argue that there's no way this is anything but a calculated effort on GMs part. There's really no way to be sure, but with our local dealers still still using images of the DN101 Taurus when advertising the '08, the suspicion might be warranted. Think about it for a second and you realize that dealers don't just get this stuff by mistake. That's our conspiracy theory, and we're sticking with it. Why would the General toss images of cars yet to be announced out there so publicly? We don't know, but perhaps it's a way to test styling or generate buzz. Or, maybe GM had nothing to do with it and the dealer found this rendering in a year-old issue of Motor Trend, which is probably the most likely scenario. Either...
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Filed under: Trucks/Pickups , Etc. , Marketing/Advertising , Chevrolet Earlier this year, the CBS show Cane was the seventh most searched new fall show. Since then, we haven't heard anything about it, neither good or bad. That changed this week when someone at CBS had a Homer moment ("D'oh!") and ran a story-spoiling commercial before the plot had run its course on the show. On the show, cut to: Jaime taking off in a Chevy Silverado into a cane field, being chased by his father, Alex (Jimmy Smits in the lead role), and getting caught in a fire set by a rival. Fade to black. Cut to commercial: a Chevy Silverado bursting through a wall of flames, and a narrator asking "Did you think that stunt with the Silverado was hot?" Cut to viewers asking: "Uh, what the...?" But come on -- was this really a plot spoiler? Because you really thought it possible that the main character and his son were going to die in a fire in the show's first season? Really? CBS...
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Filed under: Marketing/Advertising , Audi , Cadillac , Chevrolet , GM , Hyundai , Toyota When viewers tune-in to watch the 42nd annual Super Bowl on February 3rd, four automakers - Chevrolet, Hyundai, Toyota and Audi - will compete for the hearts and minds of the gridiron-obsessed masses. Chevy is only planning one, 60-second ad during the second quarter, while Cadillac will be featured during the pre- and post-game shows. Toyota has two spots of undetermined length, which are expected to hype the redesigned Sequoia and the Tundra pickup, while Hyundai will finally throw its hat onto the Astroturf with two, 30-second spots. Audi is returning to the game after a 20-year hiatus with a minute-long ad featuring the R8, and we'd expect the spot to focus on the automaker's blitz to become the dominant luxury manufacturer on Earth. Also of note, Cars.com will be ponying up the required $2.7 million dollars for a 30-second spot, which is causing us to consider renting some ad time on the...
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Filed under: Sedans/Saloons , Marketing/Advertising , Chevrolet , GM , Honda , Toyota When GM launches the 2008 Malibu this fall, look for it to go directly after the Toyota Camry and Honda Accord . Mark LaNeve, GM's sales, service, and marketing VP,...
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Filed under: Marketing/Advertising , Videos , Cadillac , Chevrolet , Chrysler , Ford , GM The 2007 Woodward Dream Cruise is an event that can be best understood in person, but video is a close second. Over 1.5 million people walked up and down the five...
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Filed under: Sedans/Saloons , Marketing/Advertising , Chevrolet Click the image above for more high resolution pics of the 2008 Malibu GM is on the precipice of launching in the next few months three of the most important cars in the entire corporation...
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