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Filed under: Car Buying , Marketing/Advertising , Buick , Cadillac , Chevrolet , GM , GMC , HUMMER , Saab , Saturn It is no secret that the automotive industry is hurting for sales to close out 2008. Over the past few months incentives have been thrown out left and right to draw in more buyers. The deals have not done enough to bring folks into the showroom, though. With all the media talk of bleeding Detroit, consumers know that the domestic manufacturers have been holding out on their best offers. Perhaps the memory of 2005's employee pricing incentives has kept many waiting on the fence. With 2009 models heading to dealerships as we speak, General Motors is hoping to end the stalemate. It will be testing the waters of employee pricing yet again beginning Wednesday, August 20th and running through September 2nd. The employee discount program will apply across all 8 GM brands. Buick, Pontiac and GMC dealers will mark down 91 percent of their inventory on all 2008 models, along with...
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Filed under: Trucks/Pickups , Marketing/Advertising , Chevrolet , GM var so = new FlashObject ("http://natalie.feedroom.com/gm/natoneclip/Player.swf", "Player", "320", "240", "8", "#000000");so.addVariable("skin", "natoneclip");so.addVariable("site", "gm");so.addVariable("fr_story", "de82f59acf15bc7a9a45f0632a8b0bb7ce5a2457");so.addVariable("hostURL","document.location.href");so.addParam("menu", "false");so.addParam("quality","high");so.addParam("allowFullScreen","true");so.addParam("allowScriptAccess","always");so.write("flashcontent"); A tip of the cap is due to GM for the automaker's new Chevy Silverado TV spot, which premiered this Sunday during the Olympics. The spot features brief testimonials from drivers of high-mileage pickups wearing the bowtie badge...
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Filed under: Time Warp , Coupes , Sports/GTs , Marketing/Advertising , Videos , Chevrolet , GM inputstring3907209236 width450 titleoverrideCamaro Commercials Through the Years thumbids3558659364, 1820645673, 2431670562, 2647810900, 1613644370, 2117803458, 3537936226, 3284622571, 4236670134, 504290177, 822885043, 1840886473, 511351749, 2859813393 Well, all the Camaro buildup is finally set to amount to something this Monday, when the real, final car is unveiled. Frankly, it was getting anti-climactic before the official photos leaked onto the web on Friday afternoon, but we'll look forward to hopefully seeing the SS car in the metal. That one's been conspicuously absent from all the photos that crammed the internet as soon as the dam burst. Anyway, whether you go for an RS with that punchy DI V6, or the SS with its LS3 power, chances are you'll be a happy camper. So, to celebrate, we've gone and collected all the Camaro television commercials (and one 1980s promo video) we...
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Filed under: Economy , Etc. , Marketing/Advertising , Chevrolet We might have suspected it'd eventually come to this. Chevy has started paying people to pay attention to its Aveo. Well, not exactly. In a unique piece of advertisement, Chevrolet erected a billboard in London with an image of an Aveo hatchback decorated in real one-pence pieces. It was certainly a clever ploy to grab the attention of the public and illustrate the 769,500 pence price of the car, but it didn't stand a chance against the prying fingers of passersby. In a mere 30 minutes, human vultures had picked the billboard clean of currency. Perhaps it's some kind of sad commentary on the nature of society, though it's kind of amusing to think that you could dig around for pocket change, and with a little determination, go buy an Aveo. [Source: Carscoop ] Read | Permalink | Email this | Comments
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Filed under: Hybrids/Alternative , Green , Marketing/Advertising , Chevrolet Just how important is the Chevy Volt for ailing General Motors? Obviously, that's a rhetorical as GM is making it out to be the second coming of the horseless carriage. The money being invested into the latest battery technology and the sophisticated platform which carries it proves that the General is placing massive wager on plug-in electric cars. And you can bet that it will be hyping the Hell out of them too. We already reported on the fact that the Volt will be a centerpiece of General Motor's upcoming Centennial celebration, and now we hear that the production Volt could join GM's other upcoming gas-saver, the Chevy Beat , by making an appearance in the highly anticipated Transformers sequel. Die-hard Camaro fans have been anxiously awaiting its formal introduction since it strutted its stuff in concept form in the first installment of Transformers. Thankfully for Volt aficionados, along with...
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Filed under: Hybrids/Alternative , Green , Marketing/Advertising , Chevrolet , GM General Motors is apparently serious about it's green push and will be launching a new commercial later this month to show off its environmental intentions. The spot, created by McCann-Erickson, is GM's televised Dear John letter to Big Oil that begins by saying, "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other." That spot will be bolstered by a Chevrolet green campaign and sponsorship during the Olympics that highlights GM's coming enviro-friendly tech. While the commercial is more than a little cheeky and unrealistic, when a major automaker even pretends to say goodbye to Big Oil, on national television no less, you know that things could truly be moving on. [Source: Automotive News , sub req'd] Read | Permalink | Email this | Comments
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Filed under: Economy , Etc. , Marketing/Advertising , Hatchbacks , Chevrolet , GM You know how there was a question of whether or not we'd ever see the Chevy Beat for sale in North America? The answer to that question is looking more like a big fat yes. Of course, a subcompact like the Beat makes perfect sense in a landscape where gas is selling for well over $4 a gallon in many areas. Our quasi-confirmation comes not from El Generalissimo, however, but from the set of Transformers 2 , which was recently given its tagline: Revenge of the Fallen . In the photo above, next to Bumblebee, is the Chevy Beat -- partially covered, but the Beat nonetheless. You know what putting it in the movie does, right? It makes people want it. Last summer, it was the Camaro. Next summer, it looks like GM's gonna make the Beat a big star. You can see the above photo and more from the set at the Transformers Live Action Movie Blog . Thanks for the tip, Cory! Gallery: New York Auto Show: 2007 Chevy Beat...
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Filed under: Time Warp , Trends , Coupes , Sports/GTs , Marketing/Advertising , Chevrolet Click above for high-res gallery of the Camaro in many colors The 2010 Chevy Camaro is a foregone conclusion. It's definitely coming on schedule and it will give GM's value division a credible competitor to the current generation Mustang and new Dodge Challenger . But, just because the Camaro of old is best remembered for its fire-breathing V8 engine options doesn't mean that a significant portion of sales won't be comprised of the somewhat less-hot V6 model. Rising gas prices will make sure of that point, and GM's execs know this fact just as well as we do. Mark LaNeve, GM's vice president of sales and marketing, is quoted on Inside Line as saying, "Everyone thinks we'll be positioning the Camaro as a burn-ass hot rod. But that's only about 30 percent of the business. The other two-thirds will come from 27-mpg V6 sales, with a significant female share." This...
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Filed under: Hirings/Firings , Marketing/Advertising , GM General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who will have increased control over their products and be responsible for their divisions' successes and failures. Pontiac-Buick-GMC, Cadillac-HUMMER-Saab, Chevrolet and Saturn will each be accountable to a new brand chief, who in turn will report to the corporate VP of sales, service and marketing. The positions, which will all be vice-president-level appointments (except for Saturn, whose brand czar will coordinate with Opel), will have increased input into the overall process from product development through sales. The new brand czars will replace the five regional general managers that have acted until now as an insulator between the brands and its dealers. Insiders are hailing the move as a positive step, helping General...
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Filed under: Car Buying , Marketing/Advertising , Chevrolet , GM , UK Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but think that it isn't an entirely bad idea. However, we doubt that it's going to make the trek across the pond and redefine our dealership experience. GM's full press release is available after the jump. Gallery: Chevrolet Drive-In Fitting Room Continue reading Chevy caters to insecurity, trials drive-in fitting room Permalink | Email this ...
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Filed under: Garage , Hybrids/Alternative , Sedans/Saloons , Marketing/Advertising , Tech , Chevrolet If the Chevy Volt were a 150 mpg dairy cow, the General's marketing department would have a hand on every utter. The Volt is still more than two years from production, and the series hybrid is all over the Internet, TV, and magazines. When a vehicle promises as much as the Volt does, though, any update is big news. This time, engineers have come up with a computer algorithm to accelerate battery durability testing. The test increases battery testing from ten years to two by duplicating real-life vehicle speed and cargo-carrying conditions in a controlled environment while constantly recharging the batteries. The next step for the Volt is test mules that can put GM's e-Flex system through more unpredictable conditions like snow storms and Michigan potholes. Since the Volt's 375-pound battery pack resides down the center of the car and beneath its rear seats, GM had some unique...
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Filed under: Euro , Marketing/Advertising , Videos , Hatchbacks , Chevrolet Oh dear. It seems the marketing team for Chevrolet in Greece has just one thing on its collective mind, and suffice it to say, it's not the Matiz. Granted, the girls in these ads we've been seeing on the 'net lately are infinitely more enticing than the budget hatchback, but still... enough is enough. That won't keep us from watching the commercial, though, or from minding that we can't understand what's being said. Hey, it's all Greek to us, and it's all good. Check out the video after the jump , and the one that came before it , which we think better bridges the language gap. [Source: CarScoop ] Continue reading Greek booty strikes again in Chevy Matiz commercial (NSFW) Read | Permalink | Email this | Comments
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Filed under: Sports/GTs , Green , Marketing/Advertising , Chevrolet , GM The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve. The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which...
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Filed under: Euro , Marketing/Advertising , Videos , Chevrolet Click above to view video You may not want to watch this at the office if you work in a puritanical professional environment, but we swear there's a car in this commercial somewhere. We just don't seem to notice it, no matter how many times we watch the video. (Believe us, we've tried.) The commercial airs on Greek television supposedly to advertise the newly redesigned Chevrolet Matiz . The first-generation Matiz started life as a Daewoo, the Korean carmaker that General Motors took over and now uses its cars across Europe with Chevrolet badges. The original design was penned by Giorgetto Giugiaro's Italdesign as the Lucciola, originally proposed to Fiat for a new Cinquecento. (We're glad Fiat passed.) The ad, as you can see for yourself in the video after the jump, relies heavily on the old adage "sex sells". But while the commercial certainly makes us want something, like the Nissan ad of which...
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Filed under: Car Buying , Sedans/Saloons , Marketing/Advertising , Chevrolet , Honda The 2008 Chevy Malibu has already taken home some prestigious hardware in the form of the 2008 North American Car of the Year award, and now it seems to be winning over midsize car buyers in an important metric. The Malibu has attracted so many vehicle prospects that, according to compete.com , it has been the most shopped midsize vehicle in the U.S. three months in a row. The Bu's accomplishment is the first time a domestic automaker has ever lead this metric in the hotly contested midsize segment, dusting domestic competition like the Ford Fusion by a 5 to 1 ratio. Over 236,000 shopped the Malibu in December alone, which is a 247% increase over October, and more than twice the shopping rate than the all new 2008 Honda Accord . The Accord is still winning the actual sales battle at dealerships, and the data shows that nearly 80% of Malibu shoppers are just browsers, as opposed to just over 50% for...
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