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Filed under: Hybrids/Alternative , Green , Marketing/Advertising , Chevrolet Just how important is the Chevy Volt for ailing General Motors? Obviously, that's a rhetorical as GM is making it out to be the second coming of the horseless carriage. The money being invested into the latest battery technology and the sophisticated platform which carries it proves that the General is placing massive wager on plug-in electric cars. And you can bet that it will be hyping the Hell out of them too. We already reported on the fact that the Volt will be a centerpiece of General Motor's upcoming Centennial celebration, and now we hear that the production Volt could join GM's other upcoming gas-saver, the Chevy Beat , by making an appearance in the highly anticipated Transformers sequel. Die-hard Camaro fans have been anxiously awaiting its formal introduction since it strutted its stuff in concept form in the first installment of Transformers. Thankfully for Volt aficionados, along with...
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Filed under: Garage , Hybrids/Alternative , Sedans/Saloons , Marketing/Advertising , Tech , Chevrolet If the Chevy Volt were a 150 mpg dairy cow, the General's marketing department would have a hand on every utter. The Volt is still more than two years from production, and the series hybrid is all over the Internet, TV, and magazines. When a vehicle promises as much as the Volt does, though, any update is big news. This time, engineers have come up with a computer algorithm to accelerate battery durability testing. The test increases battery testing from ten years to two by duplicating real-life vehicle speed and cargo-carrying conditions in a controlled environment while constantly recharging the batteries. The next step for the Volt is test mules that can put GM's e-Flex system through more unpredictable conditions like snow storms and Michigan potholes. Since the Volt's 375-pound battery pack resides down the center of the car and beneath its rear seats, GM had some unique...
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Filed under: Green , Marketing/Advertising , Tech , Chevrolet , GM In September 2008, GM celebrates its 100th birthday, but the Detroit automaker is going to use the entire year to build up its centennial. The General has kicked off the celebration with its GMNext website, which is an interactive tribute to Jimmy Durant's little auto company. The site doesn't look at the past, however, as it focuses its web PR power to tout GM's drive for tomorrow's tech. As of right now, the site has 42 videos covering design, green initiatives, future tech, and more. It also has links to podcasts, upcoming events, and of course the musings of one Maximum Bob. Visitors to the site can comment on articles, submit videos, share ideas, and participate in online chats with company execs. The site is kind of like the GM FastLane Blog on steroids, and as usual the folks at home keep it interesting with their comments. [Source: GM] Read | Permalink | Email this | Comments
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